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B LO O M S PA TOYA
Meeting the Japanese Market’s Need
for Customized Treatments
BY CHRISTINE SCHILLING
L
ocated at The Windsor Hotel TOYA in Hokkaido, Japan, Bloom SPA Toya
primarily caters to an upscale and demanding market—high-end local
Japanese guests between the ages of 45 to 60. “Local Japanese guests
mostly go for treatments that involve a customized course that would suit
their body’s condition,” says Bloom SPA Toya Director of Marketing & Human
Resources Development Michiko Honda.
According to Honda, this specific market is driven by two reasons in their decision
to go to a spa: comfort and relaxation. Honda’s observation aligns with data from the
ISPA 2008 Global Consumer Study wherein 71 percent of Japanese spa-goers said
“reducing stress and relaxation” are their primary reasons for visiting a spa.
To meet their clients’ demands, the spa team ensures that t hey look into every
single detail of the spa experience, from their customization protocols to the treatments in their menu and the benefits of the products they choose.
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December 2012