December_Pulse12 11/14/12 4:16 PM Page 12
pulse points
Useful facts and tips for spa professionals.
Are You “Pinned” on
A
ccording to an Engauge Power Panel survey, the majority
of Pinterest users worldwide are female and “Fashion” is
the top Pinterest category. Some interesting numbers
from the survey are as follows:
229
Estimated number of people
who follow the average
Pinterest user.
3
171
83
59
16
Estimated number of boards the average
Pinterest user has.
Estimated number of pins the
average Pinterest user has.
Percentage of female
Pinterest users.
Percentage of user-uploaded
content.
Percentage of users who have a
Twitter account connected to
their Pinterest account.
While many marketers are still figuring out the best
roadmap on how to use Pinterest as either a marketing
or branding touchpoint, the data stresses one clear
point: there is a strong female following in this social
realm. The challenge, including among spa marketers
and business owners, is to find content that the
Pinterest audience would find interesting to share, pin
and curate. For instance, knowing that “Fashion” is one
of the top categories, spa apparel companies could
easily take advantage of this information and create
fashion-forward content that followers would love to pin
and share with their social circle.
12 PULSE
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December 2012
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