Pulse Legacy Archive December 2011 | Page 55

focus on the foundation

PHOTO © MARK ASHLEY PHOTOGRAPHY

International SPA Association Foundation

I

hope all of you enjoyed this year’s Conference as much as I
did. There was so much positive energy throughout the
event from the Auction to the General Sessions and the
sold-out Expo floor. It was an amazing three days for me and I
hope you had a similar experience.
One of the highlights for me was the fact that the ISPA
Foundation was able to announce the release of the first piece
of the Spa Consumer Snapshot Initiative. Look for more information on the release this month in Touch Points.
Each piece of the Spa Consumer Snapshot Initiative will help
us better understand the behaviors, motivations and attitudes of
consumers regarding the spa industry. This information will help all of us develop strategies and
ideas to grow our businesses and grow the industry as a whole.
At Conference, Colin McIlheney, global research director with PricewaterhouseCoopers, discussed what topics the December report would include. If you missed this presentation, here are a
few pieces of information you’ll find when you look at the report:
Reasons why spa-goers visited spas.
Reasons why others chose not to spa.
What would entice non-spa-goers to spa.
A profile of the average spa-goer.
Frequency of spa visits.
As you can see, even though each piece of the initiative is a “snapshot,” there is a robust amount
of information to be found. The next piece of the initiative will be available in the spring of 2012.
Of course, none of this would be possible without the generosity of benefactors. I would like to
take this opportunity to thank our newest donor – Global Spa Summit/SpaFinder. This generosity
will help ensure the consumer initiative and other Foundation educational programs continue.
Thanks again to all of our donors for making a difference for the association. For a list of these
donors, visit the ISPA Foundation area of experienceispa.com.
While I’m on the subject of generosity, I just wanted to briefly touch upon the amazing generosity shown at the 2011 Live and Silent Auctions. I’ll provide full details on the Auction in the
January/February Conference wrap-up edition of Pulse, but for now I’m happy to say the Live &
Silent Auctions were a major success!
All of this, from the Conference experience to the success of the Auctions and the continued
generosity of ISPA members, is proof-positive we are all part of an amazing industry. We truly are a
family and together we can achieve anything. Let’s continue to grow together

2012 ISPA Foundation
Board of Directors
OFFICERS
President
Jeff Kohl
Red Door Spas
Vice President
Sharilyn Abbajay
Marriott International
Secretary/Treasurer
Calvin Martin
Calvin Martin & Co., PLLC

DIRECTORS
Ruth Stricker
The Marsh, a Center for Balance
and Fitness
Ella Stimpson
ISPA Chairman
Wynn and Encore Las Vegas
Lynne McNees
ISPA President
Michael Tompkins
ISPA Vice Chairman
Miraval Resort & Spa

MEDICAL ADVISOR
Dr. Brent Bauer, M.D.
Mayo Clinic

HONORARY BOARD MEMBER
Deborah Szekely
Rancho La Puerta

—JEFF KOHL, ISPA FOUNDATION PRESIDENT

From $10 to $10,000, any and every amount helps the ISPA Foundation
continue its education initiatives—give today by visiting experienceispa.com.
December 2011

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