nity to give to a good cause, but also
experienced Lantana spa and its treatments. “Our marketing efforts are often
grassroots-based. We promote our volunteer efforts through the resort’s
Facebook page and via e-mail blasts,
both from ours and our [charity] partners’ databases,” he says. “Aside from
advertising within the resort on our electronic reader boards, we also reach out
to local home owners and business
associations within the community we
serve.”
This community-based philanthropy is
consistent with Marriott International’s
‘Spirit to Serve’ philosophy which integrates the company into the community
and support good causes locally, nationally and globally.
“Marriot t International provides many
tools and resources for us to use in choos-
ing what volunteer initiatives to participate in. Additionally, we have the fortune
of a seasoned and tenured leadership
team at our property who are familiar with
the company’s efforts and resources, and
help us be a leader within the brand in
our volunteer efforts,” Anderson says.
In fact, several of Lantana Spa’s associates are on the resort-wide Spirit to Serve
committee which organizes volunteer
activities like departmental Bake Sales
which raised over $10,000 for the
Children’s Miracle Network, road-side
cleanups, and work that support the local
food bank and firefighters.
“The inspiration to be involved in volunteer work comes directly from the
company’s culture. We advertise and
promote charitable events internally
through our Daily Rehearsal meetings,”
he says. Although staff volunteers don’t
receive incentives to participate, they are
often provided for with transportations,
meals when required and recognitions
throughout the resort.
But employees are not the only ones
who take pride of being involved, guests
are also given opportunities to volunteer
their time and service through spa initiatives like the Torch Relay for Children’s
Miracle Network Hospitals wherein associates, community members and guests
take part of the 5K walk to raise funds.
Enrich Program
With more guests today demanding businesses to give back, resorts and spas
realize that offering guest volunteering
opportunities not only builds brand equity
but also enriches their guests’ experience.
Through its innovative “Enrich” program,
Grand Hyatt Kauai Resort & Spa offers
Grand Hyatt Kauai Resort & Spa Volunteer Programs
● National Tropical Botanical
Garden: Guests may assist with general
gardening, propagation, arts and crafts
or other tasks. This work continues to
perpetuate the survival of plants, ecosystems, and cultural knowledge.
● Hui o Laka in Koke`e State Park:
This culturally based volunteer program
provides the opportunity for hands-on
forest restoration work to restore areas
impacted by overuse or invasive species;
thereby, contributing to the preservation
of Koke`e, a place rich with natural
diversity.
● Kauai Humane Society: Volunteers
may simply give the animals muchneeded love and attention, making them
more adoptable, or delve deeper into the
work of the Humane Society.
Monthly
beach cleanups are scheduled around
the island. At these events, guests may
learn more about ocean conditions, and
the coastal flora and fauna.
● Surfrider Foundation:
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December 2011