Pulse Legacy Archive December 2011 | Page 43

FASTFACT With more spa guests wanting to align to Lantana Spa’s philanthropic work, the spa’s local guest volume has increased in the course of a year of operations. “Our [estimated market share] growth from 2010 to 2011 is 40 percent. We contribute much of that to our increased community awareness through our volunteer efforts. By aligning with [charitable] organizations, we have [also] been able to promote our events through ours and their resources; thus, reaching a broader audience,” says Anderson. Grand Hyatt Kauai allows guests to appreciate and learn nature through volunteer opportunities at the National Tropical Botanical Garden. Wellness’ and ‘Pink Hour,’” says Anderson. Launched in October and November, these wellness-focused campaigns align with Marriott’s corporate-wide initiative to support women’s health. The spa’s Pink Hour initiative donates 10 percent of revenue from treatments booked between 12 noon to 3 pm from Mondays through Fridays to breast cancer research. To launch its Pink Hour promotion, Lantana Spa organized an Evening of Enchantment fundraising event. “The response of our guests and our community has been overwhelmingly positive. We were pleasantly surprised that several resort guests also attended the event,” he says, stating that a total of 143 resort and spa clients turned out to support the event. The spa admit to overcoming some hurdles while putting together the outdoor event, especially in overseeing all logistics—from organizing the catering, band, valet parking, spa treatment demos to the unpredictability of the weather. The spa created marketing flyers for spa associates to pass along to family and friends interested in helping the cause. Guests not only had the opportu- December 2011 ■ PULSE 41