FASTFACT
With more spa guests wanting to align to
Lantana Spa’s philanthropic work, the spa’s local guest volume has
increased in the course of a year of operations. “Our [estimated
market share] growth from 2010 to 2011 is 40 percent. We contribute
much of that to our increased community awareness through our
volunteer efforts. By aligning with [charitable] organizations, we
have [also] been able to promote our events through ours and their
resources; thus, reaching a broader audience,” says Anderson.
Grand Hyatt Kauai allows guests to appreciate
and learn nature through volunteer opportunities at the National Tropical Botanical Garden.
Wellness’ and ‘Pink Hour,’” says
Anderson.
Launched in October and November,
these wellness-focused campaigns align
with Marriott’s corporate-wide initiative
to support women’s health. The spa’s
Pink Hour initiative donates 10 percent
of revenue from treatments booked
between 12 noon to 3 pm from
Mondays through Fridays to breast
cancer research.
To launch its Pink Hour promotion,
Lantana Spa organized an Evening of
Enchantment fundraising event. “The
response of our guests and our community has been overwhelmingly positive.
We were pleasantly surprised that
several resort guests also attended the
event,” he says, stating that a total of
143 resort and spa clients turned out to
support the event.
The spa admit to overcoming some
hurdles while putting together the
outdoor event, especially in overseeing
all logistics—from organizing the catering, band, valet parking, spa treatment
demos to the unpredictability of the
weather.
The spa created marketing flyers for
spa associates to pass along to family
and friends interested in helping the
cause. Guests not only had the opportu-
December 2011
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