Embracing
AdvocAcy
by Shelby JoneS
There are thousands of worthy causes that you can lend your name to and make an impact. The real
way to lasting success is to put some thought into the organization you choose to support. Personal
connections, ties to your local community and global impact are all important selection criteria to
take into account before pledging support. We all want to give back, but make sure you are getting
the most out of donating your time, products, treatments and funds.
If your spa or product company is looking to embrace advocacy, but isn’t sure how to get started,
then take the advice of some fellow ISPA members.
32 PULSE
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December 2011