pulse points
Useful facts and tips for spa professionals.
The Global Pulse: Citizens in 24 Countries Assess
the Strength of Their Country’s Economy
T
he recently released Ipsos Global @dvisory: The
Economic Pulse of the World gives an analysis of world
public opinion on the state of today’s global economy.
The report was based on 19,005 interviews in 24 countries and
examined citizens’ assessment of the current state of their
country’s economy.
The survey indicates that citizens from Saudi Arabia (89
percent) had the most favorable view of their current economy
followed by those from Sweden (74 percent) and India (69
percent). Only 15 percent of surveyed Americans described their
current economy as “Very Good/Somewhat Good.”
When asked to rate their local economy’s strength, Saudi
Arabia (64 percent), China (54 percent) and Sweden (53
Global Citizens Assess the Current Economic
Situation in Their Country as “Good”
percent) had the top three highest ratings. In contrast, Japan
(three percent) garnered the lowest rating of its local economy’s
strength.
A six-month projection on their local economy showed residents from Brazil (65 percent), Saudi Arabia (57 percent) and
India (54 percent) have the highest expectations in terms of
seeing a “Much Stronger/Somewhat Stronger” local economy.
This valuable data is critical in the business world, especially
when attempting to understand consumer retail confidence. Spa
investors and global brands can benefit from knowing that
nations that rank high in economy strength offer the most business opportunities as residents in these countries are more likely
confident to spend.
Citizen Consumers Who Say the Economy
in Their Local Area is Strong...
% VERY GOOD / SOMEWHAT GOOD
39%
TOTAL
89%
Saudi Arabia
74%
Sweden
69%
India
66%
Canada
65%
China
63%
Germany
Australia
Turkey
Argentina
Brazil
55%
42%
South Africa
34%
Belgium
31%
48%
India
47%
61%
Germany
15%
United States
Italy
8%
24%
21%
21%
Russia
18%
United States
18%
Great Britain
17%
16%
South Korea
Italy
8%
France
7%
Hungary
Hungary
4%
Spain
Spain
3%
Japan
December 2011
26%
Poland
Japan
■
31%
South Africa
France
10 PULSE
36%
Indonesia
Mexico
21%
43%
39%
Argentina
Belgium
17%
43%
Brazil
27%
South Korea
45%
Turkey
Australia
27%
Great Britain
52%
Canada
Russia
25%
53%
China
Sweden
Poland
Mexico
64%
Saudi Arabia
61%
59%
Indonesia
30%
TOTAL
13%
12%
9%
6%
5%