Incentives Used to Promote
Retail Sales All Spas
44%
Coupon or discount that can be
applied toward a future purchase
42%
27%
Drawings or giveaways
28%
43%
Email to customers promoting
specific product and/or discount
49%
58%
Free gift with purchase
54%
55%
Free product samples with a
treatment/service
51%
21%
Free product with gift card
purchase of a select amount
15%
2012
2011
23%
Loyalty program that incentivizes
repeat purchases
25%
41%
Retail area open house
or social event
40%
17%
Social media contest
17%
49%
Vendor prepresentative at the
spa to promote a specific
product/brand
40%
7%
Other
64 PULSE
■
August 2012
11%