ISPA NEWS
KEEP YOUR COMPANY IN THE NEWS: ISPA Offers Several Ways for Members to Gain Media Exposure
BY CHRISTINE SCHILLING
As the voice of the spa industry, ISPA has been building relationships with media outlets worldwide on behalf of members. Over time, ISPA has earned a reputation of supplying relevant and accurate information about the spa industry.
The ISPA Media Event Every year, ISPA holds its invite-only Media Event as an opportunity for members to showcase their spa’ s unique offerings and brand philosophy to the industry’ s top journalists. This year, the 18th ISPA Media
TO KNOW MORE Go to experienceispa. com. On the“ Events” menu, click ISPA Media Event.
Event will be held on August 16 in New York City where leading spa, travel, beauty and business journalists will gather to experience the spa lifestyle and engage in one-on-one time with sponsors. In addition to receiving a highly coveted gift bag, the media leaves with resourcepacked press kits and relevant story ideas.
Last year, outlets covering the Media Event garnered more than 702 million page views. Now is the perfect time to start budgeting so that your spa can participate in next year’ s 2013 Media Event.
DON’ T FORGET!
Make sure to participate in ISPA’ s Media Lead Survey. ISPA receives calls from the media on a daily basis requesting information, ranging from new spa treatments and products to recent awards and accolades received. By completing the Media Lead Survey, you can opt-in to have media leads directed to you for possible exposure opportunities.
Congratulations to the current ISPA members for earning their ISPA Certified Spa Supervisors( CSS) certification:
As of June 2012
Seraphina Ashe Garrett Baker Kimberly Beaver Ashlyn Bigelow Alisha Bolsinger Caroline Bradford Tonia Brown Hillorie Cabble Megan Coleman Elizabeth Curtiss Sarah Daigle Erin Daley Sara Droke Jane Durling Lisa Elder Suzie Foote Jeff Gibbs Debra Gromfin
Joung-suk Han Camryn Hander Aaron Hanning Zach Harmon Carrie Harrel Nikki Higgins Kristina Hinckson Gabie Holloway Brad Jensen Corey Kelsey Jennifer Linder Gina LoMonaco Jaclyn Luongo Natalee Lynch
Jennifer Merrett Jaime Milanick Patrick Mitchell Meghan Mullet Melody Mulvaney Fallon Oberg Laura Parsons Lisa Pierre Erin Pinto Jeane Plastina- Wood Catherine Pray Barbara Reffitt Jack Reimann Shannan Roeh Stephanie Ruvalcava
Todd Shaw Danny Silva Amy Simpson Andrea Smith Crystal Soderquist Ha-young Song Cristen Stier Ashley Vaught Bill Wavrin Miranda White Karen Wilson Kadie Withrow Thai Yang Galia Zagury
Sign Up and be a CSS! Go to experienceispa. com. On the“ Education & Resources” menu, go to“ Courses” and click Certified Spa Supervisor Program / Supervisory Skill.
August 2012 ■ PULSE 63