TAG Studio
TAG and Taylor Galyean
tagstudio.com
Father and son architects TAG
and Taylor Galyean envision
future spa retail success from
urban street-front stores and
resort destination boutiques.
Both must have a convenient
web store presence.
THE DESIGN GOAL: Deliver more high-margin merchandise, to more people, more often. The emphasis will be on skin and
nutrition (not apparel or gadgets).
The shopping/buying experience must be:
1) Interesting,
2) Relevant, and
3) Convenient.
INTERESTING:
Make the space
season-specific with
lights and colors,
changing every three
months. Of course,
skin products will be
targeted to current
and approaching
seasons, whether
summer and fall, fall
and winter, winter and
spring, or spring and
summer.
RELEVANT: Organize
sampling tables by age
(not gender) and benefits.
Say, 65+, 65 to 50, 50 to 35, 35 to 20, 20 to 14 and children. Use flat screen TVs to illustrate and educate customers on the
uses and benefits of products, and to demonstrate parings of products and activities.
CONVENIENT: Have a dozen 360-degree display and sample tables, with surfaces that work with the seasonal light changes.
Try to back stock products out on perimeter walls, shelves and behind shelves. Have knowledgeable service staff (who educates
and provides service—the buying just happens) to help to expedite transactions, invite follow-up and reorders. Use handheld
devices to provide instantaneous electronic checkout experience for clients.
August 2012
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PULSE 43