Reimagining
THE SPA RETAIL SPACE
H
ow should the spa retail space look? Should it be dressed up in seasonal colors of fall’s earthy browns or
BY MAE MAÑACAP-JOHNSON
summer’s nautical stripes? Should it
come with multi-directional lights and 360-degree display shelves?
Or perhaps, decked with a flat screen TV for an interactive in-store marketing
experience?
Whatever it may be, one thing is certain: today’s spa retail space needs to move
away from the expected and boring. It needs, in many ways, to be reimagined
with a well thought-out plan and design flow.
Here, Pulse asks two design firms to render their vision on how a spa retail space
should be.
42 PULSE
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August 2012