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�ince 1989, Murad has offered topical skin care, internal skin and signature spa services that transform lives. Today, Murad is transforming the spa industry with the Murad Inclusive Health Spa— an innovative concept that offers the world a new kind of wellness lifestyle called Inclusive Health. This scientific approach to wellness is anchored in research demonstrating that total body health can be achieved and preserved by protecting and promoting cellular health through topical, internal and emotional care.
But Inclusive Health isn’ t just advancing wellness for spa clients. The Murad Inclusive Health Spa concept( MIHS) is now enhancing the financial well-being of hospital systems and health centers with an infusion of non-insurance-based revenue. Because MIHS locations go beyond spa care to offer true wellness care, MIHS locations become“ home bases” for clients to visit again and again as they learn about, and live, the Inclusive Health Lifestyle.
Building on the proven success of the medical community-based MIHS concept, Murad is now offering salons and spas a chance to join the next generation of spas by converting to an MIHS. As an MIHS, spas and salons can offer something no competitor can offer— the fundamental advance in wellness that comes from the Inclusive Health. To mark each MIHS as a source for exclusive Inclusive Health programs and treatments, each MIHS features Murad brand signage and design elements to identify the facility as an exclusive MIHS location.
Murad, Inc. was founded in 1989 by Howard Murad, M. D., a board-certified dermatologist, an Associate Clinical Professor at UCLA, the leader of the Inclusive Health movement and a pioneer in the clinical skin care industry. Dr. Murad has been hailed as an“ Industry Visionary” by the International SPA Association. E-mail badams @ murad. com. to learn how Inclusive Health can transform your bottom line.
August 2011 ■ PULSE 57