What’s New on the Expo? Each year, the
ISPA Expo gathers the best and most exciting products found in the spa
industry. Here’s a quick look at some of this year’s New Product Showcases
and what to expect on the Expo floor.
EXHIBITOR: Christina-USA
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christina-cosmeceuticals.com
BOOTH NUMBER: 809
SpaSoft’s exhibit booth.
Prepping for Expo
Since a successful Expo begins with good
planning, Jacoby-Clements says they plan
their Expo strategy months in advance.
“We send hand-written invites out to spa
directors we want to meet and introduce
La Bella Donna to as well as to our current
spa clients to see our new product
launches. We also put together a plan of
action to determine our product showcase
ahead,” she says.
At the Iredale headquarters, preparations for the Expo include a review
process of the company promotional calendar in relation to tradeshow schedules.
“If properly aligned, we do our best to
offer a new product launch or a sneak
peek of what’s to come,” Iredale says.
Last year, the company successfully
pre-launched Tantasia, its moisturizing
bronzer and self-tanner which allowed
ISPA attendees to sample the product two
months prior to its official launch date.
“This year, we will showcase chocoholicks II which will feature four new
sumptuous limited edition flavors of our
classic chocoholic