An indication of growth on the ISPA show floor is the emergence of elaborate exhibit booths, like jane iredale's bi-level booth at the 2010 ISPA Conference & Expo.
Expo as Launching Pad
For 11 years, mineral cosmetic brand La
Bella Donna, has made the ISPA Expo its
official “launching pad” for new products.
It first launched its loose mineral foundation and complete mineral cosmetic line
in 2000 which, according to La Bella
Donna Vice President of Sales Gina
Jacoby-Clements, gave the company an
“overwhelming” positive response.
This year, La Bella Donna is poised to
launch three new products, each a brand
new category for the cosmetic company.
“We are very excited to launch our new
products—Love Lips Duo Lip Color,
Minerals on the Go! and Pure Perfection
Liquid Foundation—at the ISPA Expo this
year,” she says.
PAR Springer-Miller Systems, makers of
SpaSoft, a spa management system, also
uses ISPA as a launching pad for its latest
SpaSoft version. “This year, we are debuting our SpaSoft mobile app for iPad, new
wellness features and functionality, and
new editions that will enable all types of
spas to enjoy the benefits of the SpaSoft
system,” says Director of SpaSoft Sales
and Marketing Michael Deres.
Iredale, who will also launch new
products at the ISPA Expo this November,
recalls the early Expo years were much
smaller and intimate, none of the wide
product selections, grand exhibit booths
and magnanimous floor sizes one sees at
the ISPA Expos today. The first product
the company showcased on the Expo
floor was its mineral foundation line. “We
have grown exponentially since that first
exhibit. Our displays today include an
entire product line housed in a state-ofthe-art, two-story exhibition booth,” she
recalls.
She claims that the team always strives
to make each ISPA year memorable, but
last year took the cake, thanks in big part
to a grand exhibit booth designed with a
second-floor mezzanine where they were
able to greet attendees, host private meetings and catch a better view of all the
show floor action. “Our beautiful new
space allowed us to treat ISPA attendees
like the VIP guests that they are,” says the
cosmetic label entrepreneur.
August 2011
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