GIVING BACK
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TallGrass Aveda Spa and Salon in Evergreen, Colorado has created a care package program called the Soldier Box Program in an
effort to send support to U.S. troops in Afghanistan. The spa organizes boxes filled with donations of toiletries, disinfectant
wipes, bug repellant, sunscreen, playing cards, books and any other useful non-food items. At TallGrass, purchases of Aveda
travel-sized items for donation to the Soldier Box Project are discounted at the spa’s cost. To find out how you can organize
your own soldier box program, visit anysoldier.com.
OPEN FOR BUSINESS
1. Desert Springs, a JW Marriott Resort & Spa in Palm Desert, California is getting
a $25 million makeover this summer. The renovation work coincides with the
property’s 25th anniversary. The resort will not close during the renovation.
Plans are to take 100-200 rooms and entire floors out of commission at one
time, so the remodeling effort does not disrupt summer guests and spa-goers.
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2. ELLE Spa at the Eden Roc Renaissance Miami Beach in Florida opened in June
to a slew of celebrity clients. This unprecedented partnership between a magazine and resort spa will offer visitors and guests a once-in-a-lifetime
experience. ELLE Spa offers a comprehensive range of treatments that refresh
the body, calm the mind and cleanse the soul. The pages of ELLE come to life
through elite, editorially inspired treatments such as “Doctors’ Orders” and
“Forever 25.”
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3. Hyatt Grand Champions Resort home of the Agua Serena Spa in Indian Wells,
California closed from July 6-28 to make way for its $1 million renovation.
Further renovation to the hotel is expected to be complete by the end of 2011.
BRILLIANT
IDEA!
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CND certainly got the attention of attendees
at the Premiere Beauty Show when they broke
out into a song and dance, singing the praises
of their latest product the Shellac manicure.
The performance turned Aretha Franklin’s
song Respect into a fun way to educate attendees about the new Shellac product.
TO WATCH CND’s brilliant idea,
visit digital Pulse at experienceispa.com.
August 2011
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PULSE 21