Writing workshop
The Communications team took part in a writing workshop May 29-30 with Ann Wylie, a writing trainer and coach. Ann ' s been working with communicators for more than 30 years, guiding them on how to reach more readers and capture an audience.
They learned how to keep readers( our residents) at the center of our messaging with narratives that engage them in a more efficient way. Many of us already started using Ann ' s techniques and it ' s working!
Thanks, Ann!
Sarah Prohaska speaks at FMCA
Communications Director Sarah Prohaska was invited to speak at the annual conference for the Florida Municipal Communicators Association in Cocoa Beach.
She spoke to communicators from city governments from across the state about Port St. Lucie ' s successful rebranding project and the research, outreach and communications that led to the final adoption of the new tagline, logo and brand story. www. CityofPSL. com / News
16 ON THE
PSL PULSE