Psi Phi Omega Gazette MARCH 2014 | Page 4

 Gazette President Obama Launches “My Brother’s Keeper” To Help Young Minority Men Uplift, Educate, Empower and Promote Psi Phi Omega Fraternity, Inc. By Liz Goodwin, Yahoo News President Barack Obama announced on Tursday a $200 million commitment from nine foundations to bolster the lives of young men and boys of color. The funding is part of a larger initiative from the White House to bring private businesses, nonprofits and local governments together to intervene in key moments in the lives of young black and Hispanic men to ensure they stay in school and eventually train for and get good jobs. As Yahoo News first reported, the cause will be a major focus of Obama’s — and the first lady’s — even after he leaves office. "It’s something that's deeply personal to the president and first lady,” said Valerie Jarrett, a senior adviser to the president and the Obamas’ closest friend from Chicago. “I’m sure their commitment to this initiative will be a lifelong commitment. This is not something they simply want to do while he’s in office — it will continue.” The president personally ordered his senior staff to come up with this new “My Brother’s Keeper” initiative in the wake of the shooting of Florida teen Trayvon Martin two years ago. Obama — who was criticized by civil rights leaders for avoiding racebased initiatives and conversations while in office — was deeply moved by Martin’s death, and he tasked his staff with creating a holistic, research-based approach to helping young minority boys succeed and avoid violence. The president will create a new interagency My Brother’s Keeper Task Force headed by Broderick Johnson, the Cabinet secretary and assistant to the president. Education Secretary Arne Duncan, Attorney General Eric Holder, Labor Secretary Thomas Perez and other senior officials will be personally involved in “My Brother’s Keeper,” according to Jarrett. Michael Bloomberg, the former mayor of New York City who started and funded an initiative in the city aimed at young black men, joined the president for the 3:45 p.m. announcement of the program at the White House on Thursday, along with business leaders including former NBA star Magic Johnson. The White House initiative is in part modeled on Bloomberg’s and seeks to intervene in the lives of boys at key points: by providing prekindergarten education, lifting third-grade reading proficiency, leading schools away from “zero tolerance” disciplinary policies that kick misbehaving students out of school, and persuading businesses to train and hire young men of color. It’s still unclear just how broad the initiative will be beyond the $200 million nonprofit investment. Jarrett told reporters on Wednesday that the White House is still signing on private businesses and does not have a final number for how much they have committed to “My Brother’s Keeper.” The White House hopes corporations will pledge to mentor and hire young minority men. To read the full article, please visit http://news.yahoo.com/ obama-launches--my-brother-skeeper--to-help-young-minoritymen-025659695.html? soc_src=copy