Prosjektledelse Prosjektledelse nr. 4 2019 | Page 35
PROJECT MANAGEMENT
Summary that must be met in order for a project to be regar-
Project objectives are the establishment of requ- ded as successfully completed. DIN 69901-5:2009-
irements which are as quantified as possible and 01 defines the project objective as “the totality of
which must be met in order for a project to be individual objectives achieved by the project”.
considered successfully completed. Conflicts of
objectives are to be avoided. An absolute prioriti- A complete definition of objectives requires the
sation of the goals is recommended. In the case of identification of all relevant stakeholders, which
objectives, one must always pay attention to the can lead to conflicts of interest. Conflicts of obje-
combination of SMART objectives, completeness ctives are to be avoided, i.e. the different project
of the objectives and, above all, the delimitation objectives must fit together.
of benefit and non-objectives. An absolute prio-
ritisation across all goals in order to be aware of The magic triangle defines performance (inclu-
one’s own priorities is helpful. In addition to the ding quality), costs and deadlines. The magic
magic triangle, the aim is to distinguish between triangle is supplemented by further dimensions
non-targets, benefit targets and now consciously through the six interdependencies.
the negative benefit targets as damage and to pro-
vide resource planning optimised for all organi-
The goals are to be defined as SMART:
sations involved.
Specific/Simple
Simple, understandable, concrete
Project objectives
are the establish-
ment of requirements
which are as quantified
as possible and which
must be met in order for
a project to be considered
successfully completed.
MARC WIDMANN
Measurable
Operationalized, quantified
Achievable/attainable
Achievable, socially accepted, worthwhile
Realistic/Relevant
Objectively attainable
Timeable/Timely
Concretely planned in terms of time
Define objectives in a delimited way
Often there is talk of “never-saturated stakehol-
ders”, I have experienced in practice that it helps
to have absolute prioritisation across all goals in
order to make people aware of their own priori-
ties. In other words, in addition to the must-can-
target categorization, a prioritization with a clea-
rer definition of what is the 1st, 2nd, 3rd, 4th, 5th, …
x most important goal is recommended.
What are goals and how should they be?
Project objectives are the establishment of requ- One must always pay attention with the goals to
irements that are as quantified as possible and the combination of SMART goals, completeness of
PROSJEKTLEDELSE • NR. 4 2019 35