Property360Digest E-MAGAZINE Issue#7 | Page 18

Property360Digest e-magazine Issue # 7 - 2020

FOCUS

17

All this at a discount in pricing on a
per-sq-ft
basis
compared
to
its
immediate neighbour of Mayfair . In
today ’ s climate , this value proposition
appeals
to
savvy
Malaysia-based
investors .”
The demand for outdoor space has also seen increased activity in the family house markets , especially in areas like Notting Hill , St Johns Wood , Hampstead and Belgravia . Houses accounted for 66 % of sales over £ 10m between January and August 2020 .
Paddy Dring , Global Head of Prime sales at Knight Frank commented : “ The key motivators of capital preservation , the UK education system and cheap debt are unchanged . The trend for more outdoor space has benefitted suburban and country markets but buyers are retaining a London investment for the long-term . Prices are robust with single-digit percentage discounts but no more .”

• Dominic

Dominic Heaton-Watson

London superprime property sales increased despite pandemic

By Knight Frank