Property360Digest E-MAGAZINE Issue#6 | Page 15

BONUSLINK AND DIDIAN LAUNCH DIGITAL PARTNERSHIP
NEWS /// 15
ensuring that their home continues to be a conducive environment . As such , we identified this trend as a strategic growth opportunity to expand from our existing range of products beyond coatings and painting tools , through offering Selleys ’ quality products to complete our range of home DIY solutions that deliver superior results to Malaysian homeowners ,” continued Chen .
Mr Yaw Seng Heng , Group Managing Director of Nippon Paint Malaysia said , “ During this economic recovery period in the COVID-19 era , Nippon Paint remains resilient in pivoting our business strategies to further augment our leadership position as Malaysia ’ s leading coatings expert . The recent integration with Selleys marks a proud milestone for Nippon Paint , bringing on board synergistic brands which share similar core values with us , in line with our continuous efforts in championing innovations and providing trusted , quality products for our consumers .
Amidst the challenging economic environment , Nippon Paint will continue to support not just our network of dealers , but also our customers in providing a wider range of home improvement products – paving way towards contributing to our growth journey for the year and beyond .”
Complementing the range of Nippon
Paint ’ s coatings solutions , Selleys ’ comprehensive range of products features home improvement products such as sealants ( Selleys Blockade ), household adhesives ( Selleys Supa Glue ), construction adhesives ( Selleys Liquid Nails ®), fillers ( Selleys No More Gaps ®) and lubricants ( Selleys RP7 ).

BONUSLINK AND DIDIAN LAUNCH DIGITAL PARTNERSHIP

Malaysians can now collect up to 100,000 BonusLink Points when purchasing their ideal home on Didian
Malaysians who are searching for their ideal home will now be able to enjoy additional rewards thanks to a collaboration between proptech company Didian and BonusLink , Malaysia ’ s first premier consumer rewards program . The campaign , titled ‘ On The Hunt For A New Home ?’ is also the first time a B2B property marketplace has been introduced within the BonusLink programme .
Launched on September 1 , the campaign will continue till December 31 and will allow over 9 million BonusLink users to collect up to 100,000 BonusLink Points when purchasing featured developer projects listed on the Didian property marketplace . The projects include the Starling at Bandar Rimbayu , the Amaya at Maple Residences , PJ Midtown and Armani SOHO with home prices starting from
PROPERTY360DIGEST E-MAGAZINE ISSUE # 6