NEWS /// 14
Compiled and Edited by Rachael Raymond
NIPPON PAINT EXPANDS HOME IMPROVEMENT SEGMENT , NOW HOUSES SELLEYS IN MALAYSIA
Malaysia ’ s No . 1 coating solutions provider , Nippon Paint Malaysia (‘ Nippon Paint ’) recently announced that it has completed its business integration with Selleys , a leading provider of sealants , adhesives , fillers and lubricants . As a trusted brand that has pioneered the home improvement category for over 80 years originating from Australia , Selleys ’ s range of highquality products are designed to enhance consumers ’ Do-It-Yourself ( DIY ) experience at home .
This integration will further strengthen Nippon Paint ’ s home improvement and DIY segment across four key categories including sealants , adhesives , fillers and lubricants , further enhancing its leadership position as a market leader beyond the Coatings industry , offering consumers with complete end-to-end solutions under one roof . Last year , Nippon Paint Holdings Co Ltd acquired DuluxGroup
Limited (‘ DGL ’), the latter which owns the Selleys business , leading to the integration of businesses between Nippon Paint Malaysia and Selleys .
Chen Lee Siong , General Manager of Group Trade User Business at Nippon Paint Malaysia said , “ Our recent integration exercise with Selleys forms part of our overall growth strategy for the second half of 2020 . The expansion of our product offerings through Selleys will further enhance Nippon Paint ’ s end-to-end home solutions , designed to meet the needs and demands of Malaysian consumers . This strategic integration paves way for both Nippon Paint and Selleys to further grow within the Malaysian market - creating an accessible and convenient shopping experience for consumers .”
During the 3rd phase of the Movement Control Order ( MCO ) from 15 – 28 April 2020 , statistics showed that 75 % of Malaysians chose to stay home and only went out to purchase essential items . This research also unveiled that there was a rise in home improvement demand during the MCO . “ The three phases of the Movement Control Order revealed Malaysians initiative in embarking on their own Do-It-Yourself ( DIY ) projects at home , from repainting , to fixing faulty household items and carrying out creative projects with the family ,
PROPERTY360DIGEST E-MAGAZINE ISSUE # 6