HNA Press Conferences
Press conferences at HNA are a great way to get the media
buzzing about your company and increase your visibility
beyond the trade show floor. Emerging companies are given
the chance to gain industry recognition while established
companies can show off their newest products.
NOTE: Press
Conference time
slots fill up VERY
quickly. Once the
spots are gone,
they are gone!
• Use the form provided in this Marketing Tool Kit on page 28 to reserve your press
conference time ASAP! Space is limited and the prime time slots will quickly be reserved by
trade show pros who know the benefit of holding a press conference at HNA.
• Use the Editorial/Advertising Contacts list provided in this Marketing Tool Kit to send
personalized invitations to reporters in your field. While a complete schedule will be
sent to all media and provided on-site in the show press center, giving advanced notice of
your press conference to specific media will give each writer the opportunity to schedule
accordingly and will increase the likelihood that they will attend your press conference.
• Give the media a reason to attend! What are you doing differently in the industry?
Why is your new product newsworthy? Newly developed equipment, products or industry
innovations are all newsworthy announcements.
• Make it easy for the media to cover your news. Have materials to hand out or include
your press materials on a thumb drive.
• Prepare a media kit (in print and digital format) with lots of visuals – photos and
graphics. The Press Center will have a mailbox for each registered publication in order for
you to distribute media kits in print or on thumb drives, and/or news releases about your
company or new products.
• Follow-up with editors in your field. A list of editorial contacts is provided in this Marketing
Tool Kit. A simple phone call or email is a helpful reminder of your announcement during
your press conference and may increase the possibility of coverage in their HNA wrap-up or
subsequent issues.
PRESS CENTER CONTACT
Amy Perkins, Pro Communications
(502) 562-1969
[email protected]
PRESS CENTER LOCATION
South Wing Conference Center, Rm C111
Press Conferences will be held in Rm C112, which is adjacent to the Press Center.
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