Promotion Tool Kit HNA 2018 | Page 11

P Deadline Task Important Details Page 8/24 Sign up to schedule a press conference. See Press Conference Reservation form. 28 7/3 8/28 Deadline for reserving ad space in the Show Insider (pre-show and on-site publication). See enclosed flyer and call to reserve your space. 31 8/31 Reserve ad space in the Official Show Directory. See enclosed flyer on page 32. 32 8/31 Submit your information for the Official Show Directory. This information also appears in the GO HNA mobile app. Show Management will send log-in information for entering this online. 8/31 Offer a prize drawing. Winners of prizes valued at $2,000 or more can be announced by show management. See Prize Drawings Form. 29 34 August September/October 8/17 9/4 Sign up to have a lead retrieval system set up in your booth. See Lead Retrieval Products form. 10/10 Send invitations to the trade press to stop by your booth or attend your press conference. A media list is enclosed; a 20 preliminary list of pre-registered press will be available 9/15. Email [email protected] to obtain the most recent copy of this list. 10/10 Prepare news releases/press kits to be available in Press Center. See distribution details on page 3. 3 10