Professional Sound - April 2023 | Page 13

Genelec Marks 45th anniversary with Extensive World Tour
Genelec is marking its 45th anniversary this year by launching the Genelec 45 World Tour , which celebrates truthful sound and the passion that powers it . The extensive tour combines demonstrations of Genelec studio monitors with a program of premium learning and listening experiences , complemented by a major global music collaboration . The Genelec 45 World Tour provides audio professionals , sonic creators and audiophiles with a unique opportunity to experience the beauty and power of truthful sound , wherever they might be located .
Central to the tour is the Genelec I Experience series of premium events , which includes face-to-face listening sessions at Genelec ’ s growing international network of Experience Centres , complemented by hybrid and virtual events , regional partner events and traditional trade shows . The Genelec I Experience will not only provide an opportunity for customers to audition Genelec ’ s state-of-the-art studio monitors but will also allow customers to learn about and experience a wide range of Genelec stereo and immersive loudspeaker systems in a controlled , critical listening environment .
For those that can ’ t attend the Genelec I Experience in person , Genelec will also be making full use of its digital channels throughout 2023 to deliver a program of online masterclasses , tutorials , webinars and informal knowledge-sharing sessions , while the new Genelec Virtual Showroom allows customers across the Professional Audio Monitoring , AV Installation and Home Audio segments to instantly access valuable Genelec information and resources in a unique and visually engaging interactive VR environment . Additionally , the Create With Genelec loan campaign will be run in selected territories to allow audio professionals , creatives and music educators to experience Genelec technology in the comfort of their own environment .
The final element of the tour is the Genelec | Harmony Tracks global music collaboration , which encourages even greater end user engagement in Genelec ’ s 45th celebrations . Genelec | Harmony Tracks invites participants to submit a piece of music using their own unique style , sound and local culture to create a new , powerful , and unifying patchwork of international musical harmony . The contest winner will receive a pair of Genelec 8330A studio monitors as a prize , and for every song entry submitted , Genelec will donate money to the charity Music Fund , which collects musical instruments , repairs them , and gives them a second life by donating them to music schools and socio-artistic projects in Europe , developing countries and conflict zones around the world . Genelec will also be encouraging regional partners to get involved – with the goal of collecting and re-distributing 45 different types of instruments globally , in a celebration of the world ’ s wonderfully diverse musical cultures .
To find out more , please visit www . genelec . com / genelec45 .