Professional Sound - April 2020 | Page 15

AUDIO FOR TV In 2019, Professional Sound surveyed audio professionals SURVEY comparison of whether impressions have changed and, & FILM Generally speaking, do you feel audio for TV/film has progressed in the last 5 years in terms of its overall quality and/or realism? 2020 35% P Yes, significantly P 42% P Yes, somewhat P 23% P Not really P 2019 40% P Yes, significantly P 48% P Yes, somewhat P 12% P Not reallyP P As a film/TV consumer, do you feel that immersive sound would im- prove your viewing experience? across Canada on progress and predictions for the future in the audio for TV & film market, particularly immersive sound. We asked the questions again this year to get a if so, how. Here are the results: P How long do you think it will be before we see immersive audio (such as Dolby Atmos and DTS:X) being regularly delivered as part of TV broadcasts? 2020 59% P P 1-5 years P 33% P P 6-10 years P P7% P 10+ years P 2019 36%P P 1-5 years P 60% P 6-10 years P 4% P 10+ years P P How long do you think it will be before augmented & virtual reality technology is considered a “main- stream” form of content consump- tion? 2020 26% P Yes, significantly P 52% P Yes, somewhat P 2020 11% P Not sure P 30% P 1-5 years P 4% P Not really P 63% P 6-10 years P 7% P Not at all P 7% P 10+ years P 2019 2019 48% P Yes, significantly P 24% P 1-5 years P 28% P Yes, somewhat P 52% P 6-10 years P 16% P Not sure P 24% P 10+ years P 8% P Not really P 0% P Not at all P SPEAKING OUT Thinking either as an audio professional or a TV/film consumer, what do feel are the pros and cons of immer- sive audio, and do you think it’ll significantly change how content is consumed? [selected responses from 2020 survey] “Pros: Better user experience. Cons: More complicated work- flows.” “Pros: Great for sound effects and voices (speech). Cons: Still not impressed by musical ma- terial. Personally, I prefer stereo or 2.1. And yes, it’ll change how content is consumed.” “I think that older people are going to be very put off by it, but younger and more tech savvy patrons will embrace it.” “Pros: Much better user expe- rience. Revitalizing all related industries. Cons: Price. Lack of a standard.” PROFESSIONAL SOUND 15