Professional Identity Magazine – Sarah Perkins | Page 11

Reflection
My team and I started by selecting our values within design and spoke about our interests. We agreed
mutually to be a business to business facing company, as we had already experienced business to client
relationships during our individual placement years. Selecting our values then brought us to create the
name SCRAPP, being an acronym of all our chosen key words, Service, Creativity, Reimagine, Adapt,
Playful, and Practice. These words inspired us to create a practice around potential, linking to reimagining
run down or broken pieces of furniture/ buildings into something new and stylish. We also thought this
linked heavily to sustainibility and reuse of objects and materials. We thought we should emulate this idea
within our logo being a scrap piece of paper, as scrap paper can always be reused within art and design. I
found this inspiring as every design idea begins on a piece of paper. We decided that Scrapp would be an
employee owned company with four founders rather than directors.
Employee Owned Company - Four Founders
This is where a company’s employees own shares within that company. Employees typically acquire shares
through a share option plan. Such plans may be selective or all-employee plans. All-employee plans offer
participation to all employees (subject to certain qualifying conditions such as a minimum length of service).
Proffessional Indemnity Insurance -
Professional indemnity insurance, often referred to as professional liability insurance or PI insurance, covers legal
costs and expenses incurred in your defence, as well as any damages or costs that may be awarded, if you are alleged
to have provided inadequate advice, services or designs that cause your client to lose money.
Logo process . . . .
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