Professional hair care market. 10/21/2013 | Page 14

RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the “Professional Hair Care” market report is
from a combination of secondary and primary sources. Research interviews were conducted with
senior executives and/or managers of leading Hair Care product manufacturers and distributors.
These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative
and qualitative inputs on their operations, performance, strategies and views on the overall
market, including key developments and technology trends. Data from interviews is
consolidated, checked for consistency and accuracy, and the final market numbers are again
validated by experts. The global market was split by products and geography based on different
factors like primary and secondary sources, understanding of the number of companies
operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the professional hair care
market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews
with key opinion leaders such as directors, managers, marketing personnel were used extensively
in understanding the need and emergence of the market.

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