Professional hair care market. 10/21/2013 | Page 13

KEY MARKET TRENDS The professional hair care market is in the range of $xx billion – xx billion in 2012, growing by 2.5% from the previous year. Europe, of all the geographies, stood at the top with regards to the share of global sales. The sales figures are all at the manufacturer level. Of all the categories, hair coloring is the leading category in terms of sales, accounting for around 40% of the global market sales. One of the major growth factors in this market has been oils. Since the launch of Morrocanoil, oil segment has witnessed enormous growth and has driven performance of the overall market. Another factor for growth could be heavy promotional activities in terms of TV ads, value packages and gifts of purchases especially in the take-home segment in hair styling , shampoos and conditioners has driven growth in many parts of the world. The global professional hair care market sales are expected to increase at a CAGR of around 4.5% till 2018. Global Professional Hair Care Market - % of Respondents Indicating the Demand for Different Regions , 2013 60.0% % of Respondents 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Europe Americas Asia Pacific Others . Global Professional Hair Care Market by Segment (2011-2018) Professional Hair Category 2011 2012 2013 2014 2015 2016 2017 Coloring Shampoos Conditioner s Straightening & Perming Styling Products & Sprays xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx 2018 CAGR (2013 2018) xx 3.8% xx xx% xx 4.0% xx xx% xx xx% IndustryARC | 13