2020 | Building Peace through Heritage
INTERNATIONAL SHOWCASE
Zhong Art International: building a cultural bridge between Italy
and China
Jiwei Yuan
Zhong Art International
[email protected]
Abstract: Since 2013 Zhong Art International works with the aim of both spreading Chinese
artistic and cultural heritage in Italy, and promoting Italian heritage in China, in the name of a
constant exchange between the two countries.
Our main activity is art exhibitions’ management: in Italy we have planned and delivered
exhibitions for many Chinese artists, whereas in China numerous Italian artists and artistic
institutions have been supported by us.
We support trades between the two countries, helping Italian companies entering the Chinese
market and vice versa. We work in partnership with most important institutions and authorities,
such as the Chinese Ministries of Culture and of Foreign Affairs, Italian and Chinese embassies,
renowned museums, Universities and Academies.
We also deal with education, organizing study abroad and art residency programs, both in China
and in Italy. Italian culture is the original initial part of western culture, the impact of its aesthetic
exists in almost every visual object in the country. And its own importance and the beauty
connects every contribution and genuineness from their ancestors to social elites. As a foreign
cultural communication agency, it is our purpose to bring two ancient civilizations closer through
culture programs. More specifically, art education is an educational development trend that has
emerged in China in recent years. The Chinese have also gradually understood the impact of art
education to an individual, especially as our youth generation.
Our headquarters are in Firenze and Beijing. The main purpose of all our activities is building a
cultural bridge between Italy and China.
Keywords: role of art, cultural diversity, intercultural dialogue, education
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