2020 | Building Peace through Heritage
Love you to the Moon and Back
Eka Devidze 1 , Lali Mikeladze 2 , Nino Devidze 3
1
School of Business and Administrative Studies , the University of Georgia , Tbilisi , Georgia , edevidzeproject @ gmail . com
2
Faculty of Business , Caucasus International University , Tbilisi , Georgia , lalitourizm @ gmail . com
3
School of Business and Administrative Studies , the University of Georgia , Tbilisi , Georgia , devidzen @ yahoo . com
Abstract : The article deals with the description of the research results of the project :“ Love you to the Moon and Back ”, the idea of the project was born in Florence while the opening of the 4th edition of the “ Training of Trainers - Life Beyond Tourism ” in which participated the representatives of target universities from Italy , Ukraine , Cameroon , Russia , Poland , and Georgia . The project covered 6 stages of implementation : Introduction of Life beyond Tourism Model / Movement aims , the role and functions at Universities of Georgia , Researching and finding similarities between the names of the village “ Verona ” in Georgia and the city “ Verona ” in Italy ( The village Verona Love Story similar to the story of “ Romeo and Juliet ” was used as a tool in the 3-day cultural tour for raising awareness and increasing the flows of national and international visitors ), Participation in the Photo Contest Heritage for Planet Earth , inviting a poet from the village “ Verona ” for “ the Dialogue between Old and New Generation – Cultural Heritage of Verona ”, Exploring –“ თბილისური სახლები / იტალიური ეზოები -Italian Courtyards ’’ and Opening the mini-conference at Georgian National Museum .“ Life Beyond Tourism Movement ” inspiration was used as the best tool for cultural interpretation -understanding village Verona as the cultural heritage expression for sustainable development .
Keywords : Verona , Cultural Heritage , Tourism , Travel , Italy , Georgia
Introduction About the International Institute Life Beyond Tourism
“ The International Institute Life Beyond Tourism is an active place of research created by and under the patronage of the Romualdo Del Bianco Foundation which intends to pursue and implement the intents contained in the Life beyond Tourism Manifesto enabling its application in the territories and conducting applied research , training and courses , seminars and international conventions for the development of the Life Beyond Tourism Movement “. 1
In October 2018 under the umbrella of “ Life beyond Tourism Movement ,” LNGO “ Tourism and Reality ” members had a chance to participate in the opening of the 4th edition :“ TOT of Life Beyond Tourism ” with participants from Italy , the Ukraine , Cameroon , Russia and Poland . Context-specific and culture-based 5-day training program together with theoretical and practical sessions covered the following activities : Discovering the Florentine authenticity -the Mercato Centrale with its President Massimo Manetti and an exclusive Vo per Botteghe tour , visiting Officina Santa Maria Novella , Nerdi Orafi and Filistrucchi . The field visit to Tenuta Moriano a Montespertoli , an agricultural estate located in the hills between Firenze , Siena and San Gimignano . Target groups presented the framework of the research projects planned to be implemented in the target countries . Georgian part agreed on initiating the project entitled “ Love you to the Moon and Back ”. In the frames of the activities towards new horizons of implementing Life Beyond Tourism on territories together as a Movement , the president of “ Romualdo Del Bianco Foundation ” signed 4 new Memoranda of Understanding with the partners of the Foundation : Odesa National Economic University ( Ukraine ), Caucasus International University , European University and NGO Tourism
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