hopes of retaining the loyal customer base that made them famous to begin . From a personal standpoint , we are long away from providing truly healthy fast food .
Durcharme , Jamie . " For Once , Public Health Experts Are Happy with McDonald ' s ." Boston Magazine . N . p ., 17 Aug . 2016 . Web . 28 Nov . 2016 . < http :// www . bostonmagazine . com / health / blog / 2016 / 08 / 17 / mcdonalds-fitness-trackers />.
New , Steve . " McDonald ' s and the Challenges of a Modern Supply Chain ." Harvard Business Review . N . p ., 24 July 2015 . Web . 28 Nov . 2016 . < https :// hbr . org / 2015 / 02 / mcdonalds-and-the-challenges-of-a-modern-supply-chain >.
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2 . 2 . The real world example of a firm that has encountered supply chain problems , is McDonald s . The fast food industry has made a dramatic move to supply chain transparency . McDonald ’ s was being hit because people wanted to know what was in their chick nuggets and were their beef patties made of real meat ? According to New ( 2015 ) McDonald ’ s was competing with fast food companies like Panera and Chipotle that provide a transparent look into their supply chain and had an image of freshness that they didn ’ t have . Consumers are looking for fresh food without chemicals that fast food restaurants have put into foods . People want to know what is going in their bodies and want healthier chooses . Since then they have fixed their supply chain transparency with video of where their ingredients are sourced from ( New , 2015 ). Also , McDonalds has tried to create a new image of freshness and health with new menu items like Egg White Deluxe , Apple Slices and Artisan Sandwiches ( Strom , 2015 ).
New , S . ( 2015 ). McDonald ’ s and the Challenges of a Modern Supply Chain. Hbr . org . Retrieved from https :// hbr . org / 2015 / 02 / mcdonalds-and-the-challenges-of-a-modern-supply-chain ( Links to an external site .)
Strom , S . ( 2015 ). McDonald ’ s Seeks Its Fast Food Soul . Nytimes . com . Retrieved from http :// www . nytimes . com / 2015 / 03 / 08 / business / mcdonalds-seeks-its-fast-food-soul . html ?_ r = 0 ( Links to an external site .)