hopes of retaining the loyal customer base that made them famous to begin. From a personal standpoint, we are long away from providing truly healthy fast food.
Durcharme, Jamie. " For Once, Public Health Experts Are Happy with McDonald ' s." Boston Magazine. N. p., 17 Aug. 2016. Web. 28 Nov. 2016. < http:// www. bostonmagazine. com / health / blog / 2016 / 08 / 17 / mcdonalds-fitness-trackers />.
New, Steve. " McDonald ' s and the Challenges of a Modern Supply Chain." Harvard Business Review. N. p., 24 July 2015. Web. 28 Nov. 2016. < https:// hbr. org / 2015 / 02 / mcdonalds-and-the-challenges-of-a-modern-supply-chain >.
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2. 2. The real world example of a firm that has encountered supply chain problems, is McDonald s. The fast food industry has made a dramatic move to supply chain transparency. McDonald’ s was being hit because people wanted to know what was in their chick nuggets and were their beef patties made of real meat? According to New( 2015) McDonald’ s was competing with fast food companies like Panera and Chipotle that provide a transparent look into their supply chain and had an image of freshness that they didn’ t have. Consumers are looking for fresh food without chemicals that fast food restaurants have put into foods. People want to know what is going in their bodies and want healthier chooses. Since then they have fixed their supply chain transparency with video of where their ingredients are sourced from( New, 2015). Also, McDonalds has tried to create a new image of freshness and health with new menu items like Egg White Deluxe, Apple Slices and Artisan Sandwiches( Strom, 2015).
New , S.( 2015). McDonald’ s and the Challenges of a Modern Supply Chain. Hbr. org. Retrieved from https:// hbr. org / 2015 / 02 / mcdonalds-and-the-challenges-of-a-modern-supply-chain( Links to an external site.)
Strom, S.( 2015). McDonald’ s Seeks Its Fast Food Soul. Nytimes. com. Retrieved from http:// www. nytimes. com / 2015 / 03 / 08 / business / mcdonalds-seeks-its-fast-food-soul. html?_ r = 0( Links to an external site.)