36
SEPTEMBER 2016 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
NO MORE SAGGING HANDLES
Door and window
handle manufacturer
Winlock Security has
unveiled a range which
promises to purge all
peeves from handle
hardware.
from hollow stainless steel
or aluminium, both lightwei ght and far less likely
to sag than zinc, brass or
cast stainless alternatives
– so no more fatigued,
sagging handles.
Similar to the high performance TS 007 Lifetime
Security range, but at a
highly competitive price,
the Lifetime Concealed
handle also guarantees
customer satisfaction for
15 years on the exposed
external parts, all made
from 304-grade stainless
steel.
Winlock Security Ltd
managing director Alan
Parker said: “We set
ourselves the objective of
producing a door handle
The Lifetime Concealed
Handle range is designed
to improve the performance
and look of door furniture
by eliminating corrosion
and sagging, whilst concealing all visible fixings.
The internal cover plate
hides all screw fixes, resulting in smooth clean lines,
both inside and out. So unsightly chipped, discoloured
or damaged screw heads are
eliminated.
The Lifetime Concealed’s
sprung handles are made
NEW TRADE BROCHURE
FROM PHOENIX DOORS
Five-year
marketing
milestone
Phoenix Doors, part of the MASCO UK Window Group Ltd, has
launched a new trade brochure, ‘The complete one-stop, composite
door and panel solution to support your business growth.’
PVCu sash window fabricator Roseview Windows has
marked five years working
with industry marketing specialists Purplex by signing a
new contract.
The company says it is
packed with useful information and provides installers
with everything they need to
know about Phoenix’s range
of composite door and PVCu
entrance door panels.
Haydon Statham, Phoenix Doors’
sales director said: “We offer an
industry-leading collection of innovative products, complemented
by a service you can trust and that
can help your business to grow on
your terms.”
The brochure covers the entire
product portfolio from the flagship
70mm doubled-rebated Meridian
composite door, County and contemporary Continental Collections
to the PVCu entrance door panels,
on which the company was originally founded more than 20 years
ago.
It also explains the extensive
network of support behind the
product offering. This includes
marketing assistance, business
support and recent investment of
‘recent investment
of over £500,000 in
fabrication equipment’
we have continued to invest across
our business and tailor our service
to suit the varied needs of all our
customers, whatever their size,”
added Haydon.
over £500,000 in fabrication equipment, new product development
and customer support systems.
“Since becoming part of the
group more than three years ago,
For more information, please
call Phoenix Doors on
01487 740469, email info@
phoenixdoorpanels.co.uk
or visit the website at www.
phoenixdoorpanels.co.uk
Roseview’s turnover has quadrupled during the last five years, and
marketing manager Mike Bygrave
said the strong return on investment delivered by Purplex was
one reason he signed for another
term.
“We appointed Purplex in 2011
and it’s no coincidence that our
turnover has grown from £2m to
£8m during that period,” Mike
said. “We’re an ambitious company
and we wouldn’t invest in marketing if it was a ‘nice to have’ but
didn’t really work – we need to
see a return on investment. Purplex has delivered time and time
again and I’m looking forward to
continuing our relationship into
the future.”
The marketing landscape has
changed a lot in the last five years
but Purplex has helped Roseview
stay ahead. Mike explained: “When
we first started working with Purplex most of our marketing was
print based – so mainly PR and
range that would eliminate corrosion issues at an
acceptable cost, whilst also
enhancing the overall look
and performance of our
customers’ doors. French
doors in particular are
transformed internally by
eliminating visible fixings.
We believe these handles
will sell our customers’
doors.”
The Lifetime Concealed
Range is available now in
all stainless steel inside
and out, stainless steel outside/aluminium inside or
powder-coated aluminium
inside and out and in any
painted colour.
www.winlock.co.uk
‘It’s been a pleasure
helping them achieve
their targets’
direct mail. Traditional marketing
is still a very important part of our
strategy, but we have also added
in sophisticated digital marketing.
For example, our consumer facing
website (www.sashwindows.co.uk)
is generating hundreds of leads for
our trade customers every month,
which we achieve through a clever
combination of online content
marketing and Pay Per Click.”
Purplex MD Andrew Scott
commented: “Roseview is a great
employer, providing skilled jobs,
producing exceptional products
and respected throughout the industry. It’s been a pleasure helping
them achieve their targets over the
last five years.”
For more information call
Purplex on 01934 808132 or
visit www.purplexmarketing.com