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PRO INSTALLER SEPTEMBER 2016
PRO NEWS
@proinstaller1
SECURITY AS
STANDARD
Nothing is shooting up the
homeowner’s list of priorities faster than security
- and so hardware supplier
MACO has made security a
more high-profile issue.
In the wake of the company
beefing up its MACO Secure
Plus guarantee package, the
scheme’s biggest trade customer
- Wirral-based Hardmans - gave
feedback. “Every window, door
and conservatory we install
uses MACO as standard,” said
co-director Gary Hardman. “Our
fabricator, The Glazerite UK
Group Ltd, gives us a choice but
our customers love MACO so we
see no reason to offer any other.
We show every one of them the
MACO brochure and I have pictures of every component on my
iPad. You can see that they are
impressed and reassured as soon
as they see it.”
They are so impressed that every
single one of Hardmans’ nine
or ten customers a week have
registered online immediately. The
scheme itself, with its ten-year
ERA Expands
Team
Colleen Rouse and Matt Elener have
joined ERA Home Security’s key account management team in response
to business growth in 2016.
Group sales director Paul Reid looked forward to the contribution Colleen and Matt
would bring to ERA customers and said:
“Colleen and Matt are both dynamic operators – they have extensive experience in
other challenging areas of the construction
sector so I’m excited to see the impact they
will make on their respective accounts. We
need strong, expert people in this business,
and Colleen and Matt are already making a
significant impact.”
Both new starters have held senior key
account management positions in their
previous roles. Matt said: “ERA is a fantastic business. I’m impressed by the speed
and pace that we make things happen for
our customers.” Colleen, who has held
board-level positions in a range of building
materials businesses, said: “I’ve worked
both sides of the table in terms of negotiation and I think this gives me a unique
perspective. I’m really looking forward to
working with ERA’s key account customers
and helping to further develop and shape
these relationships.”
guarantee and compensation of up
to £1,000 is an obvious draw, he
added, but it is the system itself
that is the real attraction.
“Everyone likes a certificate,”
Gary explained. “It gives them
immediate peace of mind. But
when they see what the systems
are and how they work, that is
what really clinches it. For example, I can point out how there are
at least seven locking points on
even the smallest top opener. But
then, when they hear that intruders often go for the window hinge
and I show them how the MACO
system puts two hooklocks beside
the hinges, the usual reply is: ‘Yes,
I’d never thought of that!’
Glazerite customers have had the
choice of MACO hardware since
2003 and in 2010 the fabricator
offered the newly launched MACO
‘when they see
what the systems
are and how they
work, that is what
really clinches it’
Secure Plus Guarantee Scheme.
As a result, because of key user
feedback from companies such
as Hardmans the scheme has
now been completely revamped
to bring to the market a further
improved offering with more real
end user benefits as well as updated consumer literature.
The scheme has just launched
with some new marketing support, including a new homeowner
brochure and portal demonstrat-
ing the key benefits. They now
include:
• Ten-year security guarantee
against break-in through failure
of the hardware.
• Home insurance savings.
• Excess cover, against building
and contents insurance, should a
homeowner ever need to make
a claim the scheme now pays
out up to £500 against buildings
insurance and £500 against contents insurance.
• Replacement product cover to
match the rest of the property.
• Lost key return.
• Key holding service to avoid
costly locksmith bills.
• Alarm response to quickly react
to any problems at the property.
www.glazeritewindows.co.uk
DATABASE SMASHES
17,000 BARRIER
Insight Data is celebrating after its database
of UK window, door and
conservatory companies broke through the
17,000 unique email
addresses barrier for
the first time.
The business says this represents ‘an exciting opportunity’ for industry suppliers
who can now target more
decision makers than ever
before.
Helen Costeloe-Hughes,
commercial director said:
“The Fenestration Database
is not only significant in
volume but also in accuracy. It boasts an unrivalled
deliverability rate of 98% for
email marketing and 99.6%
for direct mail, proving to
be an extremely potent
marketing weapon. All
the information is available in real-time through
Salestracker, our online
marketing system, so users
never have to worry about
data decay again.”
The database now contains 15,373 fabricators,
installers and trade-counter
depots with 16,674 key
contacts and 17,082 unique,
verified email addresses.
Insight Data has extensive
knowledge of the indus-
try, combined with a call
centre making over 20,000
research calls per month to
collect and verify in-depth
information including
contacts and products. This,
says the company, allows
for the most up-to-date and
freshest information in the
industry.
Helen continued: “This
milestone represents another significant achievement
by our research team. We
will continue to grow and
evolve our databases to supply the most detailed and
comprehensive information
available to our clients,
helping them to generate
more business.”
For marketing data lists
or more information on
Salestracker, call
01934 808 293 or email
[email protected]