24 | OCTOBER 2019
Industry Associations
TV CAMPAIGN REAPS HUGE REWARDS
FOR FENSA APPROVED INSTALLERS
FENSA, the UK’s largest government-authorised compliance scheme for replacement windows and
doors, is reporting the first six months of its prolonged TV ad campaign that launched in March
as “far exceeding expectations” and that FENSA Approved Installers are reaping the benefits.
“It’s fantastic to see the
campaign performing beyond our
high expectations. We aimed to
improve standards across the in-
dustry and drive awareness of the
FENSA brand” stated Anda Greg-
ory, Managing Director of FENSA,
“What we are seeing as so far are
homeowners making the FENSA
certificate part of the purchasing
process. It is a very positive result
to see the TV campaign driving
business to our community of
Approved Installers via the FENSA
website.”
The TV campaign is the first of
its kind in the industry and the
impressive statistics confirm why
homeowner awareness of FENSA
has never been higher. The recent
FENSA sponsorship on TV channel
Dave, and their ‘Weekends on
Dave’ comedy programming, pro-
vided 6 separate ad ‘idents’ shown
over the course of 11 weekends
and were seen over 170 million
times. Backed up by the main TV
ad and a series of online market-
ing campaigns, the FENSA brand
has been seen over 225 million
times over the past six months.
Further analysis revealed that in
addition to an increase in install-
er searches, homeowners made
412,000 searches through the
FENSA website for information re-
garding FENSA Certificates, factors
that are directly attributable, ex-
plained Anda, to the TV campaign.
“The statistics are impressive: The
TV ad has been seen by 56% of
the UK population to date and
each person has seen one of our
ads an average of 8 times. With
the advertisement gaining more
recognition throughout the year,
and it running until December, our
Approved Installers have good rea-
son to believe that knowledge of
the FENSA certificate will continue
to build.”
FENSA Director of Membership
Chris Beedel is also optimistic:
“With consumer awareness of
FENSA at an all-time high, there
has never been a better time for
installers to join. Off the back
of the advertising campaign the
value of being a FENSA Approved
Installer is now clearer than ever
with our brand reputation and
website driving business towards
the FENSA community.”
Since 2002 FENSA has issued
more than 13.5 million certifi-
cates on behalf of their Approved
Installers as proof of compliance
with building regulations, making
the organisation significantly the
largest available to homeowners in
England and Wales.
www.fensa.org.uk
GGF - LEADING THE WAY FOR THE GLASS AND GLAZING SECTORS
The Glass and Glazing Federation (GGF) was formed in 1977 by
the four main trade associations in the glass and glazing sectors.
Today it remains the industry’s leading trade body and is one of the
most influential organisations in the entire construction sector.
The GGF represents
companies who manufac-
ture, supply and/or install
glass and glazing products
in the UK and internation-
ally. With an unrivalled
technical resource, GGF
experts sit on British,
European and International
technical standards commit-
tees that shape and set the
industry’s standards.
As the voice of the in-
dustry to local and national
governments, the GGF is
constantly involved with
many Government depart-
ments and parliamentary
groups on issues including;
With this array of high level
‘ benefits
and services, is it any
wonder more companies than
ever are joining the GGF
’
changes to building regula-
tions, fire safety, health and
safety, promotion of energy
efficiency and the shortage
of skills and training in the
industry.
The GGF provides a
range of benefits and ser-
vices including; guidance
and support on technical
and health and safety is-
sues as well as an exclusive
and comprehensive support
package for consumer
facing companies. This
includes;
• listing on the
award-winning con-
sumer website www.
myglazing.com which
has attracted over one
million homeowners
seeking glazing advice
• Unlimited use of the
GGF Conciliation
scheme which helps
resolve issues between
companies and con-
sumers
• Consumer deposit
protection of up to
£12,500 or 50% of
the cost of the total
job (whichever is the
lesser)
• Use of the Chartered
Trading Standards In-
stitute (CTSI) scheme
approval logo, the
CTSI is a close part-
ner of the GGF and
its Consumer Code
Approval Scheme
approved the GGF
Consumer Code of
Practice in 2015.
The GGF is also extreme-
ly proactive in marketing
and PR both online via its,
websites, digital newsletters
and magazines and offline
via events, meetings, exhibi-
tions and seminars.
With the brand attracting
over 400,000 users per year
online, as well as appearing
in over 700 print articles
per annum in the consumer,
trade, political and main-
stream media. The collective
audience reach per year of
the GGF and MyGlazing.
com brands is estimated at
over 75 million people.
With this array of high
level benefits and servic-
es, is it any wonder more
companies than ever are
joining the GGF and more
are playing an active part
in its progress to ensure it
remains, the leading trade
body for the glass and glaz-
ing sectors.
www.ggf.org.uk