OCTOBER 2019 | 17
Seven Things...
Read online at www.proinstaller.co.uk
customers can
‘ openly
discuss
Digital Lead Generation
Conservatory Outlet works hand-
in-hand with a best-in-class digital
agency to offer its Network mem-
bers extensive multi-channel digital
marketing campaigns. Its aim – to
generate a consistently high volume
of good quality retail enquiries.
Each member is provided with a
fully designed and paid-for web-
site, created to capture and convert
the highest quality sales leads. The
websites are designed to be fully
responsive across desktop, laptop,
tablet and smart phone, ranking fa-
vourably in organic search listings.
Monthly reports are sent to each
Network customer so they can
not only track their own spend,
engagement and conversions, but
also those of their peers.
Showroom Investment
Conservatory Outlet believes
strongly in the showroom model,
offering support and funding to
help renovate existing showrooms,
and to plan and launch new
industry-leading showrooms for
its members. Behind-the-scenes
visits to the best showrooms from
across the Network are also a reg-
ular occurrence, helping to inspire
new layouts and innovative point-
of-sale techniques.
experiences and
ambitions for the
benefit of the wider
Network - a truly
unique concept
within the industry
’
Network Collaboration
Having just 25 members really is
conducive to a genuinely close-
knit, family feel across the Con-
servatory Outlet Network.
A comprehensive programme of
events is organised and delivered
each year. Without conflict of
interest, its customers can openly
discuss experiences and ambi-
tions for the benefit of the wider
Network - a truly unique concept
within the industry.
Not only this, but Conservatory
Outlet also actively seeks struc-
tured bi-monthly feedback from
the Network through it’s unique
‘Customer Journey Survey’. This
encourages new ideas that for-
mulate the basis of continuous
improvement plans, giving mem-
bers the power to influence future
strategies for both Conservatory
Outlet and its Network.
www.conservatoryoutlet.co.uk