16 | OCTOBER 2019
Seven Things...
Read online at www.proinstaller.co.uk
SEVEN THINGS YOU DIDN’T KNOW
ABOUT CONSERVATORY OUTLET
Fabricators are all pretty much the same, right? Strip it back, and they all supply similar products,
at similar prices, with varying levels of success. They might even claim to provide you with some
marketing collateral, albeit you’ll find the same material at most installers on your patch.
Leads? Sure, they may gen-
erate you a few leads (which
they’ll also pass on to three other
customers at the same time for
you to scrabble with).
So, in today’s uncertain political
climate (which spells challenging
trading conditions for our industry
at best) what can installers and
retailers really do to stand out?
At Conservatory Outlet Ltd, the
team believe their business model
is truly unique to anything you’ve
seen, or will see, in the industry.
The CO ethos that underpins the
overriding success of its retail Net-
work is to add value at every step
of their customers’ journey.
The company supplies
high-quality home improvement
products exclusively to a close-
knit group of independent retail-
ers across the UK – the Conserv-
atory Outlet Network. With an
annual turnover topping £20m, a
fabricator of Conservatory Outlet’s
size could expect to have up to
500 customers. Conservatory Out-
let has 25. This represents a true
customer loyalty and closeness of
supply chain relationship rarely
seen in modern business.
The company is actively seeking
new Network retailers in both Es-
sex and South Wales, an excellent
opportunity for ambitious, forward
thinking retailers to become part
of a truly unique retail model that
is bucking the trend.
Understanding Retail
If you were expecting to arrive at
Conservatory Outlet HQ with the
intention of finding a glitzy retail
showroom, then you’re mistaken.
What you will find is a state-of-
the-art 60,000sq ft manufacturing
facility, geared up with the latest
technology and skilled tradespeo-
ple ready to produce more than
2000 frames per week, to be deliv-
ered right across the UK.
Offering a full range of home
improvement products spanning
contemporary extensions, conserv-
atories, orangeries, roofs, glass,
windows and doors in both uPVC
and aluminium, you certainly
won’t need to go anywhere else.
But what you might not know
is that Conservatory Outlet also
has two sister companies within
its parent Group, Pennine Home
Improvements and Clearview
Home Improvements - two of the
biggest retail players in the North
of England.
Owned and managed by the
same team, this means quite
simply that Conservatory Outlet
really does understands retail.
Being able to test out new ideas
and concepts within Group and
roll out to the wider Network is
a key strength which has proved
invaluable to the fabricator’s suc-
cess. Its all about understanding
home owner needs and building
a business model to best support
them.
A True Network
“If you grow, we grow” – this
is the strategy that underpins the
Conservatory Outlet Network.
Aside from supplying top
quality products at the right price,
within the best lead time, Conserv-
atory Outlet employs a dedicated
team whose sole aim is to support
its Network members to improve
and grow their businesses. This
support can take many forms,
including (not exhaustively) sales
and marketing support, operation-
al expertise and assistance, sup-
port and funding towards new and
existing showrooms, and access
to unbeatable flexible consumer
finance options.
But perhaps the most celebrated
benefit of working with Conserv-
atory Outlet is the Network itself
– giving customers the benefit
of peer support from 24 of the
strongest businesses in the sector,
allowing them to share ideas and
insight, and benchmark them-
selves without the fear of compe-
tition.
Conservatory Outlet allows only
one Network member per region,
meaning each retailer is able to
flourish in their dedicated post-
code area and benefit from a truly
bespoke offering.
Unrivalled Product
Offering Cutting-edge
Marketing Support
Today’s retail market demands
‘choice’. Choice of design, of col-
our, of style and of performance.
It can be really challenging for
installers and retailers to stand out
with a unique product range that
can’t be found elsewhere. After
all, exclusivity is how we built real
value proposition.
The team at Conservatory Outlet
make it their mission to lead the
future of the industry, being the
first to market with leading prod-
ucts that will influence future buy-
ing behaviour. Testament to this
was the unveiling this Summer of
an innovative new contemporary
flat roof extension solution, 100%
exclusive to the Conservatory Out-
let Network and already taking the
market by storm.
Unlike other fabricators who
ride on the back of their supplier
brands and simply repeat their
benefits down the supply chain,
Conservatory Outlet creates and
shares its own brands, offering a
truly unique and value-add buying
experience for the home owner.
Being able to source a full range
of products from a single supplier
is just another added benefit for
its Network members. Conservatory Outlet places huge
importance on sales and market-
ing, ensuring it provides its retail
customers with the tools and ex-
pertise to really make its product
range stand out.
This has led the company to em-
bark on its latest project, investing
heavily in 3D visualisation software
with a view to rolling out to its
retailers to help bring installations
to life to aid the sales process.
free graphic
‘ design
expertise ’
Having the benefit of an in-house
marketing team means Network
members can access marketing &
campaign-planning support and free
graphic design expertise amongst a
host of other free services.
A suite of bespoke retail bro-
chures is also designed exclusively
for each member, supported by
stunning lifestyle photography.
The CO philosophy is to support
the growth of each retailer’s local
brand identity, which is why all lit-
erature features their own unique
branding, with no direct reference
to Conservatory Outlet.