40 | NOVEMBER 2017
Installer Support
SETTING THE BENCHMARK FOR QUALITY
As the first installers to join Epwin Window Systems’ Excellence as Standard start to see the benefits,
Katie Leese looks at why the membership programme looks set to make such a difference.
tems’ professionals and industry
experts provide online, face-to-
face and downloadable material
on health and safety, technical
advice, marketing your business,
customer service and sales mas-
tery.
To help make the most of the
opportunities the programme
brings, all members have access to
a dedicated brand manager, cus-
tomer service contact and business
development contact. This team of
people is focused on a member’s
success and is on hand to offer
marketing and business develop-
ment advice and support.
Further benefits include the op-
portunity to work with our trusted
Excellence as Standard approved
partners, including gaining access
to benefits from one of our key
partners, FENSA.
Whether it’s a two-up two-
down or a heritage gem, when
it comes to home improvement
every homeowner wants the same
thing: to be sure they’ve made a
sound investment. They want to
have confidence they’ve invested
in the best quality and they’ve
chosen an installer they can trust.
Excellence as Standard is a badge
of quality and was designed to
give homeowners that vital sense
of confidence in their investment.
Epwin Window Systems is a
company that’s passionate about
doing things properly. It’s why
when we set about designing Ex-
cellence as Standard we wanted it
we’re already
‘ receiving
positive
feedback about
the difference it
makes from the
first installers
to join
’
to go above and beyond anything
previously seen in the industry. It’s
also why it will never stand still,
and we’ll be continuously invest-
ing in it to make sure it represents
the best the industry has to offer.
We wanted nothing less than
to set a new benchmark. It’s a
programme that homeowners can
trust and a name they will look for
when they are researching new
home improvement products. And
it gives fabricators and installers
more tools than ever before to
take their business to the next
level and secure more sales.
When an installer signs the Ex-
cellence as Standard charter, they
are making a pledge to commit to
striving for excellence in fenestra-
tion. Excellence as Standard has
been designed to create a culture
that runs through every level of an
installer’s business from day-to-
day business operations through
to physical installations in the
home. And Excellence as Standard
gives them the tools they need to
achieve this.
We divide the tools that Excel-
lence as Standard offers into six
areas: effective lead generation,
marketing support, leading brands
and products, the Excellence Acad-
emy, the support team and partner
benefits. Let’s take a look at each
of them.
Lead generation comes in sev-
eral forms: Excellence as Stand-
ard-approved fabricators, home-
owner ratings and reviews, Epwin
brand websites, bespoke lead
generation options and the Excel-
lence as Standard website, www.
excellenceas.co.uk. Every member
has their own landing page on the
EAS website which they can per-
sonalise and add their homeowner
ratings and reviews. Installers
looking to harness the power of
the web even more will find im-
pressive support in the form of the
Excellence as Standard dashboard.
This gives installers complete
visibility of all their leads, ratings,
reviews and pay-per-click results
so they can develop and leverage
their online presence.
There is a comprehensive suite
of branded marketing material
including brochures, POS items,
sample bags, clothing, drop cards,
business cards and letterheads.
Many items can be easily per-
sonalised with an installer’s logo,
colours, contact details, images
and text via the online portal to
create a completely co-branded
and professional image.
Market-leading products come
in the form of access to the Epwin
Window Systems’ core system
brands – Profile 22, Spectus and
Swish, meaning installers can
work with one of the most com-
prehensive and well-respected
product portfolios in the indus-
try.
The Excellence Academy fully
supports installers in the process
to become Excellence as Standard
certified and delivers clear value
and support in the long-term too.
Experienced Epwin Window Sys-
Excellence as Standard was
designed to drive standards and
success in the industry and it’s
doing just that. Since its launch in
May it has been attracting praise
from all quarters, includi