As responsible manufacturers, Freefoam Building Products are committed to building support and opportunities throughout the supply chain. The Freefoam Registered Installer programme is one of the most important parts of this strategy- offering home improvement companies a package of support from marketing materials, industry leading guarantees and free pre-qualified leads.

Sustain your business

Roofline. For many years it was viewed as the next logical home improvement after replacement windows, but has now transitioned itself from an often‘ distress’ purchase to a more natural enhancement of the kerbside appeal of a property. Discerning homeowners have recognised you must view a house as a whole, and some have used colour to improve or differentiate the appearance of their home. Installers have had to work hard to educate the consumer about the issues: what

causes creaks and what causes leaks, why fascia is an important component and a why a long-term guarantee is a must.

Roofline, glazing and conservatory fitters have to use every tool at their disposal to win sales at a worthwhile price. Wasting valuable time looking for lukewarm leads isn’ t an option. You need volume and quality of leads to stay ahead and that’ s where responsible manufactures can really make a difference.

Freefoam has developed a pull-through strategy to bring in business on a day to day basis with pre-qualified leads for its customers’ customers- installers. Its website myrooflinematters. co. uk generates pre-qualified leads throughout the UK. With subtle branding, and unbiased, easy-to-understand articles, it tells homeowners what to look out for, the problems that can occur with products and installations and how to avoid them. The consumers it attracts are looking for information, not the cheapest price.

In effect, these homeowners are self-selecting, so they’ re already warm when it guides them softly( but surely) to get a quote from their local Freefoam Registered Installers.

What sets it even further apart from conventional quote websites is that it does not charge for leads. It only offers leads to companies who respond quickly, with good conversion rates. The company also follows up each and every lead with the installer and the homeowner to ensure everyone is happy. It’ s a unique package and the feedback so far has been very positive.

Freefoam helps your business grow

All home improvement and roofing companies are looking for ways to expand their business. Products to upsell to existing customers, opportunities to revisit previous customers and options to develop new markets. For roofing and building companies, PVCu cladding could be that opportunity.

There has been a huge interest in external cladding products in recent years, partly driven by aspirational TV shows like Grand Designs. Timber is still popular, but homeowners are now looking for more low maintenance options – many busy families have little time or skill for the ongoing re-painting and repair that timber requires.

PVCu external cladding is one of the fastest growing home improvement products. Its versatility means it can be used on a huge variety of projects from a feature wall on an existing building to an exterior finish for a new extension or an attractive finish to a loft conversion. Cladding is one of the quickest and simplest ways of totally transforming the look of any home.

Freefoam Building Products wants Freefoam Registered Installers to benefit from this market growth and has developed an attractive, consumer-focussed site mycladding. com to showcase the Freefoam cladding range. With handy online tools to visualise colour options, order samples and a gallery to inspire, the site gives homeowners ideas and support throughout the decision-making process before they go ahead and request a quote from a Registered Installer.

To find out more about becoming a Freefoam Registered Installer go to www. myfreefoam. com or email ukmarketing @ freefoam. com