16
NOVEMBER 2014 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Members review reveals optimism
but concerns over General Election
A review of its membership by one of the
UK’s largest and longest running online lead
generation and installer
support companies
has found guarded
optimism regarding the
economy going forward.
Passive
House
approval
for roof
window
With an installed U-value of 0.58W/m2K, the
quadruple-glazed FAKRO FTT U8 Thermo® roof
window has achieved
Passive House certification.
The thermally efficient
roof window is supplied
with thermal flashing, an
insulation set and airtight
internal collar.
‘prevent thermal
bridging’
The glazing unit is set in
a specially designed sash
frame in which shrink-resistant TPE seals are used
with warm spacers between
panes to prevent thermal
bridging.
The locking mechanism
secures the sash in both
sides of the frame and when
open the balanced hinge
mechanism enables positioning at any point up to
40 degrees
Fakro GB has been supplying roof windows in the UK
since 2000, having entered
the market on the basis of
supplying products based
on quality and innovation.
The company is the fastest growing roof window
manufacturer in the world
and has already established
a 15 per cent global market
share.
For more information visit
www.fakro.co.uk, email
[email protected] or call
01283 554755
Leads2trade regularly
connects with its members
on a number of issues, and
was keen to find out what
they felt about the year so
far; and the industry and
economy going forward.
Leads2trade generate
double-qualified home
improvement leads via an
800-strong online network
of sites, where homeowners
register to find tradesman
to carry out work such as
conservatory, solar, boiler
and double glazing installations.
The company also offers
installer support, finance
options and other member
benefits.
For its mid-market monitor
members reported back
they were confident that the
return to economic growth
would continue; despite
concerns about the UK’s
balance of payments regarding exports and increasing
levels of consumer debt.
Members also intimated
that a change of government following the upcoming General Election in
2015could have an impact
on economic prosperity, due
to market confidence and
stability being knocked.
Closer to home, installers
said that recent changes
to the Competent Persons
Scheme and the introduction of mandatory Insurance
Backed Guarantees will be
good for the industry in the
long term in order to raise
standards; but the majority
cited bureaucracy and poor
communication from leaders
in the industry as issues
about the scheme.
Regarding products, the
bulk of members said that
they felt bi-folding doors
still remained a major
growth products, along
with modern orangery style
extensions, vertical sliding
sash windows and higher-end timber and composite products.
To ensure their members
fully benefit from these
products Leads2trade has
recently appointed a new
Business Development Manager, Sandra Jones.
Sandra will who will be
focusing on the fenestration
side of the business and expanding the product groups
to include specific sectors
for bi-folding doors and Aluminium window leads.
Sandra has twenty one
year’s industry experience
and has worked for many
companies in the industry, including KAT UK and
Spectus.
She comments: “In my
previous job roles I noticed
a huge increase in demand
for bi-folding and large
triple track patio doors. I
am keen to use my industry
installer knowledge to offer
this type of specific lead to
Leads2Trade’s members; as
well as working to attract
new members.”
Andy Royle, Director at
Leads2trade, comments:
“As ever the results were
interesting and despite still
being a few good months
away the upcoming General
Election has the potential to
be a game changer for the
economy.”
At the time of writing Leads2trade members have already closed £50M worth of
sales so far this year thanks
to leads they’ve generated;
and Leads2trade have generated in excess of 40,000
double qualified leads in
total for their members.
Manage your sales leads better
SafeChoice has
launched its new ‘Toolbox’, a Lead Management System aimed at
helping its Partners to
manage and respond
to consumer enquiries
more quickly and effectively.
SafeChoice Partners can
control their entire lead
generation and call centre
enquiries from one, easy-touse, purpose built toolbox.
Intuitive with its user-friendly interface, the system
allows users to manage,
distribute, track and report
on all of their lead generation activity.
The Toolbox is an integral
and valuable element of
the SafeChoice Partnership
proposition, the exclusive,
retail window, door and con-
servatory support solution
from MASCO UK Fabrication.
Nathan Court, SafeChoice
UK Brand Manager said: “As
an efficient Customer Relationship Management (CRM)
system, the Toolbox enables
our Partners to easily and
successfully manage their interactions with current and
future customers. It’s also
versatile, enabling enquiries
to be sorted by source or
status, for example.
“Some networks circulate
leads to multiple retailers,
forcing installers to compete. As a SafeChoice Retail
partner, all supplied leads
are exclusive to you and
you alone, based on your
agreed sales territory. Leads
from our national campaigns are always live and
forwarded within hours.”
Any leads generated
outside of office hours are
fed into a dedicated 24/7
call centre from where the
queries are handled and
allocated to the correct SafeChoice Partner.
Nathan adds: “All the leads
are bespoke to our partners and the system is also
mobile-compatible. Having
generated a 62% increase
in consumer leads over the
last five months, it’s a 21st
century solution that i s a
real help to the modern
retail window and door
business.”
For more information
or to register
interest, visit www.
safechoicepartnership.
co.uk or call
01684 852684.