15
PRO INSTALLER NOVEMBER 2014
PRO NEWS
@proinstaller1
New lead generation
weapon for installers
A brand new marketing service has recently been launched by
industry experts, Purplex Marketing, and it’s already helping
installers promote their business and generate leads.
The online platform
combines the latest
‘print on demand’
technology with a consumer database of 29
million UK households.
The system prints and
sends personalised
drop-card mailers
directly to neighbours
around a given address.
Sean Scott, Account Manager at Purplex, explains,
“Most installers know
that drop-cards around an
installation will help to
promote their business.
Homeowners can see the
work for themselves and
receiving a Royal Mail
delivered, personalised
mailer card builds trust and
credibility. Even if it doesn’t
generate leads immediately, many people will keep
hold of the card for future
reference, so it’s a brilliant
all-round marketing tool.”
The innovative service can
be accessed by installers
‘it’s a brilliant
all-round
marketing
tool’
at www.GoSend.it, where
they’ll need to register
their details and upload
their logo. Next they select
a card template, choosing
from a range of high
quality designs created
by Purplex with lead
generation in mind.
Once they’re
happy with
how the
card looks and reads, all
that’s left is to add the
project address and decide
how many cards to send,
and GoSend.it will do the
rest, automatically selecting
the properties closest to the
address, with neighbours
receiving their personalised
drop-card in 3 – 5 working
days.
To experience the new
service for yourself, go to
www.gosend.it.
British businesses pick up the
tab as increasing numbers
of cards are hacked
British businesses have paid out more than £878,000
over the last three years due to hackers successfully
accessing cardholder data, according to figures from
Worldpay, the UK’s leader in payment processing.
Of these companies whose
customer card data was
hacked in 2013, 61% were
small companies.
Businesses in the electrical,
hardware, and automotive industries have had more card data
security breaches than any other,
followed by pharmaceuticals, cosmetics, and clothing retailers.
This cost, paid out to third
parties who undertake forensic
investigations into the fraud and
make repairs, is the result of a
wider problem facing businesses and consumers. Worldpay’s
data shows that the number of
credit and debit cards at risk from
security breaches in the UK has
grown by a staggering 1518%
since 2012 – from under 200,000
cards to more than 3 million in
2013. At least 6.57 million cards
have been put at risk over the
past three years.
Worldpay’s Managing Director,
Dave Hobday, said: “Card payments and online purchases are
becoming the norm as we move
towards a cashless society, but
with this comes an increasing
degree of risk. While most large
companies are strengthening their
safety measures, there’s been only
a marginal improvement amongst
small businesses.
“Fraudsters go after low-hanging fruit. Small businesses are
easy prey, so it’s a real worry so
many small businesses still don’t
see the value in compliance. If
we want to see genuine change,
it’s important we support small
business owners. A data breach
can be financially crippling, just
the investigation alone can cost
thousands of pound ̰