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For many fabricators, managing a fragmented supply chain is a daily headache. It was a challenge shared by Burntwood-based fabricator, FineLine, until recently when they reached a turning point in their hardware strategy.
Despite having no previous trading history with Window Ware, the company made the bold decision to move away from a multi-supplier model to a consolidated, all-in partnership for their door and window hardware.
By centralising their hardware through Window Ware, FineLine has stripped away the administrative headache of juggling various lead times and invoices, replacing it with a reliable, single-source solution.
Central to this new partnership is the adoption of the Yale SensCheck™ smart high-security door and window locks. FineLine is now leveraging the Yale Lifetime Total Trust Guarantee as a core part of its value proposition. In a crowded market, this level of brand-backed security acts as a major differentiator, giving homeowners the ultimate peace of mind and FineLine a distinct selling point.
“ Consolidating our hardware was a big step, especially moving
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to a supplier we hadn’ t tested before, but it’ s been one of the best moves we’ ve made,” comments Paul Gosling, Managing Director at FineLine.“ In this industry, you want a supplier who makes your life simpler, not harder. Window Ware is the easiest company I’ ve dealt with in years. It doesn’ t matter who you speak to on the |
team, you get the same level of care and‘ love’ every time. It’ s a team-wide attitude that you don’ t find everywhere.”
While Window Ware’ s extensive product range was a natural fit for FineLine’ s requirements, the decision to partner ultimately came down to more than just a catalogue. Having supplied and
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