MAY 2025 | 33 |
Read online at www. proinstaller. co. uk |
News |
|||||
|
Can You Describe a New Customer Journey with Supalite – How Does Your Role Play in This?
Every customer’ s journey is always a little different, with various stages along the way; identification, awareness, engagement, and retention.
Identifying new customers is the first and one of the most crucial steps- a responsibility that’ s shared throughout SupaLite. The next challenge is building awareness, making the customer aware of who we are and what we do.
This is where our fantastic marketing team help with an array of marketing literature, videos, and a strong online presence- something as a Business Development Manager I heavily rely on.
Next comes engagement, this is where myself and the SupaLite Support Vehicle come in. I visit each customer to understand their specific needs and explore how SupaLite can support them. I can then supply training with the SupaLite support Vehicle or better yet, book the customer onto a training course at our new training facility at Croft Street!
Retaining customers is something I personally take responsibility for and is just as important as bringing in new business. Maintaining regular communication, keeping customers informed with the latest updates and developments, and providing continuous training and support all play their part and are just as important as each other.
What Do You Love Most About Visiting Customers?
What I love most is the variety and uniqueness of every visit, no two customers are ever the same, and that
|
keeps things exciting. Each business has its own story, its own challenges, and its own goals, and I genuinely enjoy taking the time to understand all of that.
Hearing about their journey, their ideas, and what drives them gives me a real sense of connection and purpose. Being able to play a small part in helping their business grow, whether that’ s through guidance, support, or sharing new opportunities, is incredibly rewarding. It’ s a challenge that I really enjoy.
Why Are Face-to-face Visits Beneficial for Customers?
Face-to-face meetings are hugely important. I don’ t believe you’ ll ever be able to beat a personal interaction with the customer. We place a strong emphasis on visiting our trade partners across the UK regularly. We understand that visiting customers in person is more important than ever – especially in today’ s fastpaced, competitive market.
The passion, enthusiasm and human element, is part of the process of helping break down barriers and creating that
|
relationship. It creates trust, reassures them of our commitment, and ultimately strengthens our partnership.
Personal interaction helps us better understand their business challenges and how SupaLite can help provide the right solution. We always want our customers to feel valued, and face-to-face interactions are key for this.
What Are Your Achievements So Far?
One of my key achievements has been playing an active role in growing our customer base and strengthening our national network of Plus and Premium installers up and down the country.
By delivering consistent support, I’ ve helped ensure our partners feel valued, confident, and fully equipped to represent the SupaLite brand to the highest standard.
I’ ve contributed to maintaining a high level of communication within the SupaLite team, fostering collaboration to ensure that we consistently deliver exceptional service week after week.
|
What Does the Rest Of 2025 Have in Store?
We’ ve got an exciting year ahead packed with opportunities, events, and growth! Expect plenty of racing invites at Haydock for our valued customers and partners.
We’ re also busy scheduling a series of training sessions at our training centre, designed to upskill and support installers nationwide. On top of that, we’ ve got a busy schedule of trade days planned – the perfect way to showcase our latest innovations, offer expert advice, and strengthen relationships across the industry.
From new product launches to more customer-focused initiatives, 2025 is shaping up to be a standout year for SupaLite. Watch this space – there’ s plenty more to come …
Want to see SupaLite’ s conservatory roof systems and samples up close? Book a visit from Aaron and the SupaLite Van today on 01772 828060. www. supaliteroof. co. uk
|