We’ re back with the next chapter of SupaLite’ s Follow the Van series … Last month, we introduced you to Aaron Zavada, SupaLite’ s Business Development Manager for the South, and the new man in the SupaLite van.

Since joining the team in November, Aaron has been instrumental in driving SupaLite’ s growth throughout 2025, travelling extensively across the South of the UK visiting customers, strengthening partnerships and building lasting relationships.

In part two of our series, we’ re giving you an exclusive behind-the-scenes look at SupaLite’ s journey so far this year, along with a sneak peek at what’ s coming next.

Which Trade Shows Have You Attended This Year?

It’ s already been a busy and exciting year for events. I’ ve had the opportunity to attend a variety of trade shows and networking events- from the popular PIGS( People in Glazing Society) events to numerous trade days proudly supporting our valued merchant partners.

The highlight so far has to be FIT Show 2025, which marked our biggest and boldest event yet. We showcased our premium range of roofing solutions to thousands of attendees. It was a brilliant opportunity to meet fresh faces, reconnect with existing customers, and reinforce why SupaLite continues to lead the way in the roofing industry.

How Many Customers Do You See / Speak to at Trade Shows?

We aim to speak with as many customers as possible throughout each

trade show. It’ s important to keep on top of relationships, existing and new.

Maintaining strong relationships is a top priority for us, so we always make time to catch up with familiar faces while also introducing SupaLite to those who may not have heard of us before. Trade shows are the perfect platform to showcase who we are and what we do.

Who’ s the Most Popular Clientele That Attend the Trade Shows?

We often see a strong presence of new customers at trade shows, whether this be retailers, fabricators or merchants who are looking for alternative suppliers.

We’ re always open to building new relationships with businesses who want to work alongside us. Trade shows give us the platform to build meaningful connections, create new customer relationships, and demonstrate the value of working alongside SupaLite.

Tell Us About a Day at Haydock Races with Supalite

A day at Haydock Races with SupaLite is always a memorable experience, filled with excitement and plenty of opportunities to strengthen relationships with both valued customers and suppliers.

This year, it’ s been a pleasure to invite our partners to join us at the races, offering a chance to relax and enjoy a bit of fun outside the demands of our industry. In a fast-paced sector, it’ s important to pause and appreciate the connections we’ ve made along the way.

What Do You Learn About What Customers Are Looking for at These Trade Shows?

Trade shows give us a valuable insight into what really matters to our customers. In an ever-evolving industry, customers are always keeping an eye out on what’ s out there on the market, to see and understand what can help benefit their business.

It’ s important to have fresh ideas and improve product offerings. They want to see what’ s new, what’ s improved, and how suppliers are adapting to meet current demands.

Trade shows are the perfect opportunity to have honest conversations, gather feedback, and truly understand the challenges our customers are facing, so we can continue to innovate and support them in the right ways.

What Are Customers Looking for in a Supplier?

Service. Customers are, more than ever, looking for a reliable service, for peace of mind and security. Especially

in a market that can be turbulent with acquisitions, price increases and unfortunately, closures. If you can offer a solid service, you’ re 90 % there.

What do customers truly want in a supplier? Communication, quality, reliability, and outstanding aftercare – these are the foundations of our service. We work tirelessly to ensure every customer receives the highest level of support, every single time.

How Many Customers Do You Visit on an Average Week?

This can vary from week to week. However, I value quality over quantity. I give each and every customer the time they need for me to assist with whatever they need. It all comes back to service and building lasting relationships.

How Do You Align Your Customer Visits With Supalite’ s 2025 Goals?

When visiting any of my customers, I always make them aware of how SupaLite can help support them and their business. Our new training centre is one of these ways and is proving a real hit with all our customers. They’ re able to take a hands-on approach and see how our products go together.

I think we, as suppliers, should all make a conscious effort to educate our customers why we are their preferred choice and that’ s exactly what SupaLite are doing.

We also support our customers heavily with marketing materials, as well as technical support from myself with the Supalite Support Vehicle and our brilliant technical team.