MAY 2020 | 45
Business
Read online at www.proinstaller.co.uk
REACH OUT TO THE READER
FROM A SAFE DISTANCE
While we may usually spend
a lot of time at work wishing
we were at home, a lot people
have been surprised at how
much they are reminiscing
about shop floor and staff
MARKETING
room chat, a catch up in the
canteen, even the meetings we
all moan about but now miss.
Here’s seven reasons to stay in
touch while social distancing…
No news is not
good news
It’s all too easy to think
‘we have nothing to say
so we won’t say anything’,
but when you are a link in
a chain, it has never been
more important to remind
the reader that you are still
here. If you want to update
your client base on what
has been happening during
the Covid-19 crisis, that’s
absolutely fine, but if you’d
rather take the time to high-
light your company’s more
permanent products and ser-
vices, now is the time; and
now you have the time.
a broader look at your
brand and business, and
its journey over the years
to today.
MARKETING
It’s a pause not a stop It’s *not* showtime
The UK has been on
lockdown for more than
a month now, and while
no-one knows when it
will end, or how it will be
phased out, there will be a
time when it is all over. If
manufacturing, for exam-
ple, is allowed to start up
sooner rather than later,
or commercial sites are
able to operate in some
capacity; keeping in touch
with your customers in
the meantime - rather than
complete ‘radio silence’ -
means a much smoother
process for all involved. The mass cancellation
of industry events and
exhibitions - whether local,
national or international
- means that a lot of hard
work has been put on
hold, indefinitely. If your
brand was planning a daz-
zling debut of a product or
service, or preparing for
awesome announcement,
why keep your audience
waiting? There is a vast
and varied supply of
virtual options you could
use for your ‘launch’ or
for added excitement, if
you don’t want to give the
game away too soon, you
can tease and tantalise
with some branded ‘bread-
crumbs’ of information,
for the recipient to follow
to the event when it can
finally take place…
Play to the
audience
Like it or loathe it we all
have a lot of time on our
hands at the moment, and
now you have a captive
audience - whether you
want to turn the spotlight
onto some of your star
products, highlight your
company’s history or take
Think inside the
box - the inbox
For the first time in
years, everyone - from fit-
ter to fabricator - actually
has the time to read their
emails properly, and digest
rather than delete. It seems
ironic to cancel a mar-
keting campaign or stop
sending out information
when instead of being lost
in a horde of internal mail
and industry event invites,
your e-shot would not only
stand out - for all the right
reasons - in an otherwise
lean-looking folder, the
recipient will actually have
the time to read it.
Time for a change?
If you’ve been using
lockdown to examine
your personal outgoings
- from your utility bills to
your credit card rates - it
makes perfect sense that
business-minded men and
women will be using this
extra time to take a closer
look at their professional
spending. Now more than
ever, instead of agree-
ing to ‘same as last time’
because it’s easier and
quicker, those in charge
of the work purse have a
rare chance to think about
a new system supplier, a
machinery overhaul, better
delivery methods, a sweet-
er hardware suite. Be the
change that they need.
Clear
communication is a
small speculation
Last, but by far, not least
- we are all watching the
pennies at the moment
and rightly so. That’s why
Wildcat Marketing has put
together a bespoke range
of lockdown marketing
rates - from a single e-shot
to a complete campaign.
Because we know all
brands and businesses are
different, so why should
you use the same methods
- at the same prices - as
everyone else?
Wildcat Marketing
By definition, wildcats
have evolved to be inde-
pendent, enterprising, resil-
ient and resourceful. That’s
why it’s the perfect name
for Wildcat Marketing.
Wildcat Marketing holds
an unmatched understand-
ing of how to get right to
the heart of a business’s
product and services, with
a foot hold in both sides
of the media, to get your
brand into the right hands.
With decades of experi-
ence, the team mixes mod-
ern marketing methods and
traditional tools to deliver
the best outcome for each
individual client.
Next time:
7 ways
to make
marketing
work in
lockdown
Email [email protected]
for more information.