28 | MARCH 2019
Installer Support
Proud sponsors of the
Installer Support feature
A NEW ERA FOR
INSTALLERS
Key points
Hardware and home security specialist ERA has announced
its key focus for 2019. Furthermore, the brand – which has
been providing ‘Total Security’ since 1838 – has partnered up
with the Clearview Group (that’s Clearview, PRO Installer, and
The Locksmith Journal) to make this exciting announcement.
And, while many will be
thinking such a big push must
mean that there is a new piece of
equipment or product that ERA
would like you to buy; the reality
is quite different. This year, the key
focus is YOU. Specifically, how ERA
can help you: the installer, you:
the locksmith, you: the security
specialist, to get up to speed with
all the latest mechanical and smart-
ware lines – that’s installing them
and selling them – to boost your
business, to better your skills, and
to see your profit margins soar.
Starter package includes:
• Beanie hat
• ERA clipboard/pens
• Van decals (appropriate to the products you will be selling/
installing)
• Freepost feedback forms (for the homeowners to send back
to ERA)
Extras provided when installer has 5
ratings of 5 stars (worth £140)
•
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The ERA Installer
Scheme: WHAT is it?
In a nutshell, the new ERA In-
staller Scheme will allow security
specialists, installers, and lock-
smiths to participate in a well-pub-
licised and properly supported
scheme that will provide free
training on the full features and
benefits of traditional/mechanical
and smartware products, namely
HomeGuard and DoroCam, from
ERA, including how to install them
correctly and set them up with a
customer. ERA will also support
installer members with good
quality leads through Find An
Installer, marketing materials such
as uniforms, van livery, stationery,
and more; plus, exclusive special
offers and ‘first look’ priority at
new lines, with beta testing oppor-
tunities as and when they arise.
Last but not least, ERA will help to
get those all-important leads for
homeowners looking for the best
installers that sell and set up the
best security products to protect
their property and keep their fami-
ly safe and sound.
• Free and easy to sign up
• Go to the ERA Installer Scheme page
• Are you an installer for Security Hardware, Smartware or
both?
• Are you a MLA Approved member? (entering MLA number
will add a logo to their personalised page)
• Choose the radius you want to cover for work, which will
drive the postcode search results
• Customise your page with information about their
company and specialisms
• Select the colour and size of the branded uniform you
require
• That’s it.
Tania Tams, Head of Marketing
for ERA says: “We’re putting the
‘middle man’ back into it, which
may sound a bit backwards, but
it really is the best way for many
installers to move forward with
their business, especially smaller
outfits and one-man-bands. When
a homeowner wants an ERA
product, we will match them up
to an installer in their area. The
installer will be fully-trained in the
product, and can price up the job
as normal. ERA is the matchmaker.
We are investing heavily in the
promotion of our installer network
on both a local and a national lev-
el, so – on top of support from the
‘top down’ in the form of install-
er support helplines, marketing
materials, product training and
promotions – installers will also be
getting those all-important grass
roots contacts as we match home
and business owners with local
installation companies.”
Sweatshirt
Polo shirts x 2
Jacket
All above branded with ERA Installer logo and your
company’s badge/insignia.
TRADITIONAL or SMARTWARE
Most importantly, where in the
past, the ERA Approved Partner
scheme was only available to MLA
members, the new ERA Install-
er Scheme has opened up the
window of opportunity to a much
wider audience. This means that
businesses of any size will now
be able tobuy directly from ERA,
locksmiths and security specialists
at any level will be entitled to free
training courses, and installers at
any part of the food chain will
be able to affiliate themselves
with one of the industry’s best
known and well-respected security
brands.
It really is a new ERA for
installers.
• You don’t have to choose just one, you can sign up for
both.
• These can be displayed on your vans, websites, in marketing
literature, etc.
• Free training sessions are provided in the Smartware
product line so you can be confident and competent with
installation, and set up.
• Never be afraid to upsell again.
WHY is ERA launching a
new Installer Scheme?
ERA has made its focus for 2019
the installer, because it knows
they are key to linking the ERA
brand with the homeowner. Secu-
rity-conscious consumers rely on
well-informed installers to safe-
guard their residential and com-
mercial properties and possessions
with the best possible product.
By making sure that installers are
confident and competent with all
the latest smartware technology –
and mechanical security hardware
– ERA knows that locksmiths,
installers, and security specialists
will pick their product over that of
a competitor.
Tania Tams continues: “ERA
wants to make it easier for install-
ers to specify, supply, sell, and
set up its products. As smartware
is becoming increasingly sought
after, too many locksmiths and
installers have been left behind
as they don’t have the time or the
money to attend extensive and