FIT Show Review
32 | JUNE 2025
FIT Show Review
FIT SHOW FOCUS ON MARKET LEADING INTEGRATIONS
Market leading CRM supplier Ab Initio celebrates its 30th anniversary by showcasing market leading integrations with at FIT Show – WhatsApp, Tommy Trinder, Windowlink and PricePoint – highlighting the collaborative flexibility which give AdminBase CRM users even greater competitive advantage.
Incorporating WhatsApp into its AdminBase system was an industry first – a move that is already proving to be a game changer for installation businesses. Just like the SMS messaging facility the company has offered for several years, using WhatsApp in AdminBase centralises all messages sent and received via the messaging service.
With full connectivity, customer service personnel have access to the most up to date information on a customer or project at any one time, allowing them to respond to calls efficiently, and offer a more personal service.
Not content with one industry first integration, visitors to the stand will also be given insight into the benefits of Ab Initio’ s second integration with the popular industry quotation software, Tommy Trinder. This integration enables users of the AdminBase CRM system to collate supplier information from different sources to produce one, simple professional quote.
Ab Initio’ s founder and director Rhonda Ridge said:“ With a similar ethos of ease of use and helping customers to get ahead of the competition, Tommy Trinder is a great fit for AdminBase, and its popularity among visitors to the show was a real bonus when clarifying the overall commercial benefits of using the AdminBase CRM system.
“ In 2022 we linked up with PricePoint, and the success of that set a precedent for collaborating with fenestration software providers who complement our drive for quality customer service and outstanding performance,” added Rhonda.“ Our own customer base loves our different features – whether that is the ground breaking Taskboard card tool which helps them track sales, or our electronic signing features. Whatever their preferences, the flexibility of AdminBase has grown exponentially to accommodate a wide range of preferences.
“ When you consider how much technology has changed over the last 30 years, it is no mean feat to maintain that market leading position – yet here we are,” said Rhonda.“ A big part of that is the amazing commitment that is demonstrated by our team, who all have a passion for AdminBase that drives the energy to continuously improve its functionality and customer experience. This has helped us stay ahead of the competition and continue to deliver an exceptional product that helps our customer’ s run their own businesses.
“ This year’ s FIT Show is an excellent opportunity to reconnect with our customers, old and new, through that more old fashioned of media – face to face.”
www. abinitiosoftware. co. uk
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