26 | JUNE 2019
All Doors
DECIPHERING DOORS
Resting among the piles of post or propped
up on the windowsill, in the vast majority
of homes you can find at least one piece of
literature dedicated to home improvement
trends. Utilised as a couple’s conversation
starter, it has normally been strategically
placed on a coffee table or worktop; a reminder
of a domestic upgrade that needs finalising
and design details yet to be agreed upon.
Not one to be discard-
ed quite so nonchalantly,
Distinction Doors’ newest
catalogue has recently burst
onto the scene, promoting
its offerings with more
vivacity than ever before.
Demonstrating the extensive
palette available to home-
owners, the design brings
each shade to life using col-
our chip swatches that are
not only more accurate in
appearance but that feature
grained embossment for
true authenticity.
This latest product bible
has been entirely refreshed
with a new layout that clev-
erly exhibits the wealth of
products Distinction have to
offer homeowners. Mar-
keting Manager Bethaney
Larkman has led the project
from concept through to
delivery:
“The new brochure
showcases the full spec-
trum of what Distinction
can provide: Contemporary,
Signature, nxt-gen, Cottage,
70mm doors, and glass too.
The addition of foldouts on
some of the pages illustrates
with greater detail the va-
riety of glass combinations
our doors suit. From both a
practical perspective and for
overall reader experience,
it was especially important
to get this right as we don’t
want customers to get lost
within the pages or to miss
something that may be
precisely what they’ve been
looking for.
“New additions like the
Infinity Collection and
Craftsman door are present-
ed with images from inside
and outside, depicting how
our broad colour range can
look against a variety of
backdrops. The existing nxt-
gen range now highlights
individual characteristics
more prominently, giving
added information as to
why one product might be a
more appropriate choice for
say, privacy, or big impact,
than another. We hope
we’ve made the customer
experience even simpler.”
Bethaney added: “The
brochure is free for all trade
partners to order from stock
and, if required, can be
personalised with individual
company branding through
our in-house design bou-
tique.”
www.distinctiondoors.co.uk
PODS ARE PACKING
THEM IN FOR
APEER AND LUMI
Word is spreading about the Lumi
Display Pod from Apeer as more and more
dealers sign up to this unique marketing
resource. And now Apeer is getting ready
to install even more after making the
eye-catching Pods a major feature of its
extensive display at the FIT Show.
Among the latest Lumi dealers to install
a Pod of its own is Ripton Windows and
Conservatories of Basingstoke, where the
family-run business sees it as a real differ-
entiator for the radical Lumi look, as Manag-
ing Director Matthew Ripton explained:
“Our Pod has proved to be an excellent
addition to our showroom. It very clearly
shows how Lumi stands out from just about
everything else. Lumi is so different that it
has to be seen for real and in our experi-
ence there is no better way of showing it at
its very best that with the Pod.”
Anyone visiting Hagan Windows of
Cookstown, Co Tyrone, cannot help but see
the new Lumi Pod because Eugene Devlin
and son Charles have deliberately made
it the focus of their entire display. “We’ve
positioned it so it’s the first thing people
see when they come in,” said Charles, “We
have had it about five months and it started
drawing people’s attention right from the
start. We’ve even seen people come in off
the street to look at it.
“The Lumi system is doing very well for
us, with jobs done and more in the pipeline,
and we know the Pod is going to keep the
momentum going.
Both companies say their Pods were
installed in the space of two or three days
with minimum disruption and the back-up
from the Apeer team has been second to
none.
“We’re finding the same reaction every-
where we install a Lumi Pod,” said Market-
ing Manager Linda Tomb, “Lumi is some-
thing dealers naturally want to show off and
we have given them all they need to make it
the focal point of any showroom.
“We not only made a point of featuring
the Pod system on our FIT Show stand but
we built the Pods so that they can be taken
down and installed straight into more deal-
ers’ showrooms.”
The radical Lumi system first burst onto
the market at the Grand Designs exhibition
in 2015. Since then, the window has been
joined by a door and lift/slide patio door
systems, then more recently by the retro-
fit-friendly 70mm double-glazed Lumi2.
www.apeer.co.uk