Pro Installer June 2014 - Issue 15 | Page 20

20 JUNE 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Dealer network success for Conservatory Outlet As the end of Conservatory Outlet’s financial year draws to a close, the fabricator is celebrating significant growth which the company directors largely attribute to the success of its installer-customers. Conservatory Outlet supplies to a network of dealers, with one established in almost every region, and provides them with a strong level of marketing and sales support. As a result, success Conservatory Outlet has grown 50% year on year. “As a supplier to a very small customer base, we’re not your usual trade fabricator,” comments MD Greg Kane. “Through forming close relationships with our customers we become an addition to their business, providing many of the tools they need to grow organically, which in turn contributes substantially to our own suc cess. “Most of our growth comes from the increased purchases of existing dealers but we’ve recently welcomed new dealers on board which has added to this. This growth is part of the overall growth of the industry which is currently up nearly 9%. This is great news, particularly for our customers as they’re ideally positioned to take advantage of a strong market.” www.conservatoryoutletdealers.co.uk/ or call 01924 239813 SGG The County Group Teams Up Viewclear: With Conservatory Outlet To Reduces Spearhead New Era Of Growth External uPVC, timber and aluminium installer, The County Group has of its growth strategy Condensation embarked on the next stage Outletambitiousof Dealers. and joined the Conservatory Network - Not Performance Saint-Gobain Glass has taken another major step forward in glass coating technology with the launch of SGGViewclear – offering strong anti-condensation protection and best in class WERS performance. SGGViewclear is an innovative coating deposited through state of the art magnetron coating sputter technology. The coating is designed to keep the external glass pane temperature above the dew point, helping to prevent condensation from forming. The result is a high-performance glazing solution that maintains excellent visibility through the window by significantly reducing the number of days affected by condensation. SGGViewclear has a unique position in the market having been designed so that fabricators and installers can sell the benefits of an anti-condensation solution but also maintain strong thermal performance. This is achieved by minimising the solar heat degradation arising from a coating on face 1 of the IGU. SGGViewclear is positioned on the external surface of an insulating glass unit, either double or triple, where it can be combined with a high-performance SGGPlanitherm Low-E coating to achieve superior thermal performance. The Kent and Sussex based ‘County’ carries out a range of home improvements including extensions and all forms of building work, kitchens and bathrooms and primarily windows, doors, conservatories and orangeries. County officially became a Conservatory Outlet dealer in March, operating in an exclusive trading area from existing showrooms in Haywards Heath, Tunbridge Wells and Heathfield, the latter of which is the newly revamped ‘Supercentre’. County – The Home Improvers MD, Mike Evans explains some of the reasons he chose to work with Conservatory Outlet: “We’ve become accustomed to a high standard of product and service but we wanted more than this so we sought a supplier who could provide sales and marketing support to actively help us grow the business. Conservatory Outlet was the obvious choice and following initial discussions it was clear they could offer us a wide range of premium quality products and a powerful tried and tested sales and marketing package– so joining the network was a no-brainer.” County is now taking advantage of the complete package Conservatory Outlet has to offer, including showroom support. Mike continues: “Prior to joining the network we were very impressed by other Conservatory Outlet dealer showrooms and wanted to achieve a similar look and feel for County. A good showroom is imperative for any retail company and we wanted to tap into Conservatory Outlet’s knowhow in this area.” So what else does the future hold for County – The Home Improvers? Conservatory Outlet works closely with industry specific sales trainer Paul Clifton, who offers dealers training in how to sell and improve conversion rates, and the fabricator has booked Paul to host a series of sessions with County’s sales force. “We admire Conservatory Outlet’s strategy of treating dealers as part of their own sales team in order to grow its business,” says Mike. “As part of this we’ve scheduled meetings with sales expert Paul Clifton in order to improve our own techniques and increase sales. We are very much looking forward to this training.” Conservatory Outlet’s managing director Greg Kane concludes: “It’s great to have County on board and the company’s proactive nature will certainly see both parties benefit from hereon in. Our support for dealers is based upon a vast experience of trading with other very successful installers, so I am confident that Conservatory Outlet will deliver to County exactly what Mike is expecting. http://www. conservatoryoutletdealers. co.uk/ or call 01924 239813