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PRO INSTALLER JULY 2015
PRO NEWS
@proinstaller1
Why choice matters
Steve Jones, Operations Manager for SIG Windows talks exclusively to Pro Installer about how
important it is to consider the options when choosing the right conservatory supplier.
Steve explains: “When it
comes to conservatory
installations, it’s all about
customer choice. Empowered by access to more
information, social networks
and digital devices, customers today are far savvier
than ever before, and are
well equipped to find the
right products and services
to suit their needs.
“From solid warm roof conservatories, orangeries and atrium style
conservatories, to high performance canopy systems and polycarbonate sheeting - there’s no
shortage of conservatory options
on the market. This is great news
for the customer, but what does it
mean for you, the installer?
“In order to stay ahead of the
game and meet the rapidly evolving expectations of your customers, you need to align yourself
to suppliers that offer a range of
fabricators. This will help set you
apart from other installers and
provide you with more opportunities to upsell.
“Firstly, you need to take stock
of your product offering. When
aligning yourself to a supplier,
you need to ensure that they can
provide a clearly defined and
comprehensive range of conservatories from a variety of fabricators.
A clear and competitive pricing
strategy, together with consistent
and reliable lead times is also a
must.
“Putting your trust in a ‘onestop-shop’ will reap great rewards.
One-stop-shop suppliers such as
SIG Windows are not only completely independent, they provide
a wealth of choice across leading
brands in the conservatory market.
Enlisting their services will help
maximise your selling power leaving you to do what you do
best - and ensure your customers
get exactly what they want, and
when they want it.
‘ensures that
projects suffer no
delays, no loss of
business or profit,
and no potential
embarrassment or
damage to reputation’
“Look out for those suppliers
that offer rigid quality assurance
checks to ensure all aspects of
the quality and condition of the
glass and frame are in tip-top
condition. Prior to dispatch,
every SIG Windows branch
follows a detailed checklist to
ensure that the conservatory
windows and doors are in top
quality and condition, and more
importantly that they meet the
customer’s order specifications.
“This QC scheme provides a
true ‘fit and forget’ solution, and
ensures that projects suffer no
delays, no loss of business or
profit, and no potential embarrassment or damage to reputation.
“So, before embarking on your
next conservatory quote, remem-
ber that the customer has the
power of choice. Make sure you
can deliver what they want, and
empower your company by making it clear that you are the smart
choice.” Steve concludes.
For further information on SIG
Windows, contact 01480 466777
or visit www.sigwindows.co.uk
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