Sunny Attlas , Managing Director

Attlas Doors , who produces one of the most affordable yet high-specification front doors in the UK today , is looking forward to 2025 with great optimism ; due to a surge in sales in 2024 .

Composite doors still remain the ‘ go to ’ option for the majority of homeowners and that ’ s how it should be , in theory , it ’ s an ‘ easy win ’ for installers . They ’ re relatively quick and easy to fit , but as we know in practice though composites can cause installers a big headache , with warping and bowing leading to time consuming and costly call-backs and unnecessary reputational damage .

Last year saw the continued growth of aluminium becoming the go-to material for homeowners looking to change their windows . The same can now be said for front doors as well , and the main reason for that is the price point which has now made aluminium front doors more affordable for more people .

And that ’ s what Attlas Doors wanted to address by bringing a high-quality , entry-level aluminium door to market . One that is competitively priced and will compete against high end composite doors , benefitting from the shift towards more robust aluminium solutions that offer a premium , contemporary aesthetic , strong thermal performance and above all , the guarantee that they will only need to be fitted once .

The opportunity to upsell to aluminium has never been greater . The question we think installers should be asking their homeowner customers is , why would

you spend such a considerable amount of money on a composite door , a product that has a history of door slabs that split , that warp and discolour , when for just a fraction more you could have a superior aluminium entrance door and all the strength and durability that comes with it .

We know that aluminium , and aluminium style doors , have increased in popularity , we ’ ve even seen some composite manufacturers try to emulate aluminium

with smooth skins , but for some consumers they have remained out of reach , the cost has been prohibitive . An Attlas door has the weight , the premium look , feel and performance of aluminium , but consumers don ’ t have to break the bank to afford it and installers can sell them with confidence because they don ’ t bow or twist .

Unique to Chigwell Trade , the Attlas entrance door has been developed through the company

’ s experience with aluminium fabrication , specifically with the Smart Aluminium system . Featuring an insulated door panel , polyamide thermal barrier and constructed using 1.5mm powder coated aluminium sheets bonded to a Bre A + rated expanded panel polycore , Attlas doors deliver U values between 1.0 and 1.4 W / m 2 k . Supplied with premium , multipoint locking systems as standard , the Attlas range has been

tested to exceed the requirements of PAS24 and Secured By Design , and offers a 10 year guarantee on hardware . Available in a range of styles , there ’ s also a 25-year guarantee on colour finish , with three standard colours – grey , black and white – and all RAL colours available to order . Customers can also opt for a Marine grade finish if required .

When we launched Attlas Doors in 2023 the response was fantastic . That ’ s down to the quality and price point of the product , but also the fact that we can offer very competitive lead times and a bespoke , online configurator . Users can design and order their door in just a matter of minutes and that ’ s gone down very well with customers . The configurator provides a very slick and simple way of ordering , but the nature of these doors , as a premium offering , means they also lend themselves very well to a showroom , where homeowners can see them and ‘ feel ’ the difference compared to a composite .

We have a number of partners , located nationwide , with very attractive showrooms and Attlas is proving to be a big success . We know that this is due to the growth in popularity overall of aluminium and that the demand for higher end products continues to be relatively strong ,” he continues . Ultimately , the cost of installing a composite or an Attlas door is the same , but for just a few hundred pounds more you can have an entrance door that looks and feels superior , with great performance and it will never split or bow . It ’ s a win-win for installers and homeowners .

www . attlasdoors . co . uk